5 Ways to Achieving Excellence in eCommerce

excellence in ecommerce imageThe ability to sell online combined with the increase in good quality self storage facilities means there are more people than ever setting up business from home. In fact online selling or eCommerce is growing so much that it is currently expanding at 7 times the rate of offline retail growth. Setting up online may be the quicker, more cost effective option with no premises to find or refit, but it does come with its own challenges. If you don’t have a plan or strategy, it can cost you dearly.

An effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer (and product) base effectively.

Here are five key areas of focus needed to achieve excellence in ecommerce.

1. Have the right ecommerce platform
Choosing the right eCommerce technology will set the foundation for your success. Take time to think about not only what you want your site to do but what your customers will want it to do. And don’t just consider today – think about how you see your business growing ion the future. Your selling platform will need to look good and be user friendly. But it will also need to be scalable, customisable and most importantly, be mobile friendly. Each year the number of people making purchases on their smart phones increases. In February last year visits to ecommerce sites via tablet and smartphone accounted for 45% of all ecommerce traffic in the UK. Continue reading

Do colours really make a difference on a landing page?

colour on Landing PagesWith 52% of users not returning to a website because of poor aesthetics, colour is a big part of marketing but knowing which colour is the right one for your business depends on your target audience.

So let’s look at which colours are best for your checkout process or landing page and what can help boost your conversion rate. Continue reading

7 Steps to Website Success

website successAn engaging mobile ready website is essential to your online success and provides the hub for your digital marketing campaigns. Your email or PPC campaigns are what drive your potential clients or customers to your website. When they land, your website needs to take those visitors and lead them by the hand, converting them into leads and ultimately buyers. So, there are some key things to consider when refreshing, redesigning or building your website from scratch.

Here are seven key steps that will help you achieve website success.

1: Discovery – Understand What You Need
Most websites have to achieve more than one goal and you may well have many marketing objectives; brand awareness, education and sales are just a few. It’s important to focus on what your customers and potential customers want. Understanding who your customers are and what they want from your site is essential. Using buyer personas is an ideal starting point to guide you in the right direction. Continue reading

Adaptable Digital Marketing Wins New Business

Adaptable_digital_marketingThe world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.

Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading

Why a fully responsive website is a priority

Fully responsive design
Do I really need a fully responsive website? A question, which, if asked in 2012/13 would have received a very different answer. At that time, the numbers of people using mobile devices to access the internet were relatively low and the technology for fully responsive was quite new. It was still quite expensive and in some areas even a little unstable. In all likelihood, if you needed a mobile friendly site at a reasonable cost and didn’t need ecommerce, you would have been advised to have a separate mobile friendly site.

However, in today’s digital world, if you don’t have a fully responsive website it’s very likely that you will be losing business to your competitors. Continue reading

WSI’s Dan Monaghan on Digital – It’s a Complex World

Dan MonaghanDan Monaghan, Co-founder of WSI, the world’s largest digital agency networks was the opening speaker at the WSI Digital Summit held at the Bing offices in London on the 19th November.

With over 1000 offices operating in 87 countries WSI has some prestigious corporate partners in the likes of Bing, Hubspot, Hootsuite. Google, Adobe and gShift as well as many others. We’ve been providing bespoke digital solutions and award winning websites for 20 years.

But 20 years has seen massive changes in the digital landscape. Having a website, whilst still central to an online presence, is now surrounded by a multitude of other more complex marketing activities that bring customers to your door. These can be grouped into what WSI call the four pillars of Site, Search Social and Mobile and take in: Continue reading