Electronic commerce, or eCommerce as it’s more commonly known is the process of selling goods or services online utilising digital payment and a website with a shopping cart. The rise of eCommerce has allowed small businesses to compete with global brands and reach customers half a world away. A virtual shop requires far less initial investment and on-going maintenance than a bricks and mortar location whilst offering almost infinite space for products. Just as in the offline world a business may choose to sell their products not only in their own ‘store’ but in multiple larger stores, this is where eCommerce becomes a multichannel selling revolution. A business can sell their products on a dozen of their own eCommerce websites, a dozen marketplaces like Amazon, Ebay or Etsy and also offline in shops or at trade shows.
Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.
Does your digital advertising send your visitors to your home page as the starting point of their journey? If so, you could be wasting your digital advertising budget and ought to think again! A well architected landing page is much more likely to convert visitors into leads.
A dedicated landing page can be an extension of your campaign, ensuring that the focus of your visitor is kept clearly on the reason they clicked on your ad in the first place. There’s no reason for them to look around elsewhere trying to find more information and you achieve your ultimate goal – lead capture.
When building your landing page you need to have 3 things clear in your mind:
If you’re asking yourself “I am only a small business, do I really need a website as well as a Facebook page?” then this blog is for you!
First thing is if you think a website alone will bring in business, you’re wrong! For a small business a website is more like a brochure, it’s a simple but very effective way of showcasing your work/products as well as defining your brand and business values. Continue reading
Digital advertising is the quickest way to get your business found online. Whether you have a physical shop or an online business, if you don’t appear in people’s search results, they won’t know where to find you. People may even be driving past you to get to a competitor that has shown up in their search results.
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business, but which online advertising strategy should you use and when? The following tips will help you work it out.
The ability to sell online combined with the increase in good quality self storage facilities means there are more people than ever setting up business from home. In fact online selling or eCommerce is growing so much that it is currently expanding at 7 times the rate of offline retail growth. Setting up online may be the quicker, more cost effective option with no premises to find or refit, but it does come with its own challenges. If you don’t have a plan or strategy, it can cost you dearly.
An effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer (and product) base effectively.
Here are five key areas of focus needed to achieve excellence in ecommerce.
1. Have the right ecommerce platform
Choosing the right eCommerce technology will set the foundation for your success. Take time to think about not only what you want your site to do but what your customers will want it to do. And don’t just consider today – think about how you see your business growing ion the future. Your selling platform will need to look good and be user friendly. But it will also need to be scalable, customisable and most importantly, be mobile friendly. Each year the number of people making purchases on their smart phones increases. In February last year visits to ecommerce sites via tablet and smartphone accounted for 45% of all ecommerce traffic in the UK. Continue reading