Increasingly people turn to the internet to find their information. Whether it’s looking up reviews about something you’re thinking of buying or learning something new, there will be content out there to help. This change in the way people find their information has paved the way for Content marketing. Content marketing gives small businesses the opportunity to become their own publishers and allows them to compete with much larger companies online. Creating and distributing valuable, relevant, and consistent content forms an online marketing strategy designed to attract and retain loyal customers. You can position yourself as an expert in your industry and increase your sphere of influence. In short, you can position yourself as the go to person when someone needs something in your area of expertise.
However, it’s not as simple as throwing things out there and hoping people find them. For your content marketing to be successful a workable content marketing plan is crucial.
An engaging 
Competition is part of our everyday lives. Employment, and sport are competitive and even buying a house has an element of competition. Your business is no different. Whether its products or services, you will be competing with other businesses to win clients. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly what is the competition doing to stop those customers finding you?
