A Recipe for Content Marketing Success

content_marketing_recipeIncreasingly people turn to the internet to find their information. Whether it’s looking up reviews about something you’re thinking of buying or learning something new, there will be content out there to help. This change in the way people find their information has paved the way for Content marketing. Content marketing gives small businesses the opportunity to become their own publishers and allows them to compete with much larger companies online. Creating and distributing valuable, relevant, and consistent content forms an online marketing strategy designed to attract and retain loyal customers. You can position yourself as an expert in your industry and increase your sphere of influence. In short, you can position yourself as the go to person when someone needs something in your area of expertise.

However, it’s not as simple as throwing things out there and hoping people find them. For your content marketing to be successful a workable content marketing plan is crucial.

Here are 5 key ingredients for achieving success with content marketing

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7 Steps to Website Success

website successAn engaging mobile ready website is essential to your online success and provides the hub for your digital marketing campaigns. Your email or PPC campaigns are what drive your potential clients or customers to your website. When they land, your website needs to take those visitors and lead them by the hand, converting them into leads and ultimately buyers. So, there are some key things to consider when refreshing, redesigning or building your website from scratch.

Here are seven key steps that will help you achieve website success.

1: Discovery – Understand What You Need
Most websites have to achieve more than one goal and you may well have many marketing objectives; brand awareness, education and sales are just a few. It’s important to focus on what your customers and potential customers want. Understanding who your customers are and what they want from your site is essential. Using buyer personas is an ideal starting point to guide you in the right direction. Continue reading

Has Understanding Your Bounce Rate Got You Bouncing Off The Walls?

Bounce Rate Bad Good

Bounce Rate is an important metric when it comes to measuring the optimisation of your pages, blogs and ads. However it’s not as simple as just a ‘good’ and a ‘bad’ Bounce Rate. Depending on the type of page and the aim of it a ‘good’ Bounce Rate can vary wildly. The Bounce Rate tells you if visitors are staying on your website or if they’re leaving without taking a look around.

So What Exactly Is Bounce Rate?

A site visitor has ‘bounced’ if they leave your site after viewing only a single page. If a visitor bounces it suggests one of two things, either they’ve found exactly what they were looking for or they see nothing they’re looking for. Context is important when it comes to deciding whether your Bounce Rate is in the right ballpark. Continue reading

Competitor Analysis: Your Roadmap to Online Success

competitor amalysis smart research phraseCompetition is part of our everyday lives. Employment, and sport are competitive and even buying a house has an element of competition. Your business is no different. Whether its products or services, you will be competing with other businesses to win clients. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly what is the competition doing to stop those customers finding you?

Digital marketing has changed the way businesses create relationships with their audience. It’s far easier to connect and engage with people which in turn will increase sales and help your business grow.

Another way to help that growth is to conduct a competitor analysis. Understanding how you compare to your competitors will help you gain insights into things you may need to change or improve to help you on your path to success. Learn from your competitors strengths and weaknesses and use the information you find about their marketing strategies and tactics to help guide your own. Continue reading

Getting your website forms right

button with forms written on itAt some point or another we will all come across the need to fill in website forms. Whether it’s to complete an order or sign up for a newsletter, there’s no avoiding them and if you have a website, you’ll probably need to use them. Some people see them as a barrier and are wary of giving away information, but when used effectively, website forms can be the first step in a relationship between you and your customer. They may even convert enquiries to sales. The key to successful website forms is to make filling them out as straightforward as possible for your customers.

1. Make it short and sweet

The most off-putting website forms are longwinded and confusing. Work out what information you absolutely need and stick to questions that focus on these. Research shows that 67% of online form users start filling them in only to abandon the task halfway through, so it’s vital that your website forms buck the trend. Continue reading

Is it time to consider Responsive Website Design?

Responsive website time
Responsive website design means that users can have a great experience on your site regardless of the device they are using. With no sign of the let up in sales and usage of smart phones and tablets it’s essential to have a mobile friendly website or even better a fully responsive website design. Did you know that more than 70% of mobile visitors will abandon a site if it takes too long to load? Users also don’t like having to pinch and expand to be able to see page content or click on a link.

According to Mobile Marketing Magazine, research from Deloittes last year revealed that smartphone ownership in the UK increased to 72%, with owners using their phones for all sorts of things. More than 50% of those owners use their smart phones for making purchases and an even higher percentage for searching and researching on the internet.

In addition a report by eMarketer last year advised that the use of tablets increased by 39%. They forecast that by 2017 more than half the UK population and two thirds of internet users will have access to tablets. Continue reading