Tag Archives: website content

Can you get help to fund your New Website?

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New website - Website_Build_ImageIf you need a new website, it’s possible that you could get help towards the cost.

Whether you are a new business start-up or an existing business that has finally decided to take advantage of online exposure there may be help out there for you.

It could even be that you began with one of the free or low cost websites, and have either outgrown it, or it just doesn’t do what you want it to. Quite often limited capabilities are the reason why a templated site may be cheaper. Whichever category you fall into, providing you are a business enterprise, (and this would include charities and non-profit organisations), you may qualify for a grant or funding help. Continue reading →

5 Top Tips to Improve your Landing Page Conversion Rate

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When marketing your website it is easy to focus on driving traffic rather than working to improve your conversion rate. There are many steps you can take to help optimise your website’s landing page for converting visitors, without affecting your advertising budget.

Here are our 5 top tips to improve your landing pages

1. Set Clear Objectives

Whether you want to increase online sales, encourage people to sign up to your newsletter or simply gain brand exposure online, having an objective set will help you ensure your campaign is effective. Continue reading →

Using Web Analytics to Improve Online Sales

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If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.

Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading →

7 Top Tips for a Successful Landing Page

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7 Top Tips for a Successful Landing Page

Creating a successful landing page is vital to your conversion funnel.

  • It’s important to make the landing page inviting; you want people to visit your page and stay there to proceed.
  • Don’t give people the excuse to leave your page.  Giving them the opportunity to leave is giving them an opportunity to never return (e.g. ‘social sign in’).
  • Why visitors are interacting with your content is key.
  • You must create the right emotional feel for your product so you have what they want.
  • Converting prospects into customers is the ultimate goal for a marketing campaign.  Driving these prospects onto a landing page is a step forward, working towards this goal. Continue reading →

5 Reasons Why Your Website is Still Important

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The increasing popularity of social networks in the last few years has seen huge changes in the way people access the web to socialise, shop and build their online profile. It has also influenced the way businesses of all shapes and sizes have adapted their web presence to gain an advantage.

So with so much interaction taking place over social media websites, you might be forgiven for thinking a conventional website is surplus to requirements.
The following five reasons outline why your website is still the most important component in building a successful online presence for your business. Continue reading →

Is Your Website Still Converting?

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Is your website still converting leads into sales? With the explosion of social media and the huge reach it can have in terms of marketing it’s easy to understand why some businesses have let the effectiveness of their website slip on to the back burner.  10 years ago the big question on everyone’s lips was ‘Do I need a website?’ In most cases the answer was yes.  Now everyone has a website and the questions are all around social media.  How can I get customers using Facebook, Twitter, LinkedIn etc.?  Do I need to have an account for every type of social media?  All good questions and all need to be considered.  However, whilst some may sell their products using Facebook, for the majority of businesses Facebook, Twitter, blogs etc. are a means of directing customers back to their websites to make their purchases so it’s vital that your website converts those potential customers into sales. Continue reading →