Writing good website content can be a fickle business as you only have 15 seconds to grab the reader’s attention. That means getting to the point without fussing about too much.
Whether you’re new to writing website content or an experienced professional, there’s always something to learn with web copy as grabbing attention early on is just the beginning. In this article, you’ll discover how to make your main website pages stand out so they can attract, interest and convert visitors into customers.
Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation and email apps to Siri and Alexa helping us schedule our calendars to smart homes turning our lights on and off. Not to mention the technology that enables your car to almost park itself or remind you of a vehicle in the blind spot.
If we accept that automation is in our personal lives, why are so few companies really optimising it for business? It comes down to the simple fact that business owners want to be in control. They want to create, manage and adapt customer experiences themselves as some believe that marketing automation is less personable.
Blogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!
So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading
Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. Continue reading