If you need a new website, it’s possible that you could get help towards the cost.
Whether you are a new business start-up or an existing business that has finally decided to take advantage of online exposure there may be help out there for you.
It could even be that you began with one of the free or low cost websites, and have either outgrown it, or it just doesn’t do what you want it to. Quite often limited capabilities are the reason why a templated site may be cheaper. Whichever category you fall into, providing you are a business enterprise, (and this would include charities and non-profit organisations), you may qualify for a grant or funding help. Continue reading →
When marketing your website it is easy to focus on driving traffic rather than working to improve your conversion rate. There are many steps you can take to help optimise your website’s landing page for converting visitors, without affecting your advertising budget.
Here are our 5 top tips to improve your landing pages
1. Set Clear Objectives
Whether you want to increase online sales, encourage people to sign up to your newsletter or simply gain brand exposure online, having an objective set will help you ensure your campaign is effective. Continue reading →
If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.
Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading →
The increasing popularity of social networks in the last few years has seen huge changes in the way people access the web to socialise, shop and build their online profile. It has also influenced the way businesses of all shapes and sizes have adapted their web presence to gain an advantage.
Is your website still converting leads into sales? With the explosion of social media and the huge reach it can have in terms of marketing it’s easy to understand why some businesses have let the effectiveness of their website slip on to the back burner. 10 years ago the big question on everyone’s lips was ‘Do I need a website?’ In most cases the answer was yes. Now everyone has a website and the questions are all around social media. How can I get customers using Facebook, Twitter, LinkedIn etc.? Do I need to have an account for every type of social media? All good questions and all need to be considered. However, whilst some may sell their products using Facebook, for the majority of businesses Facebook, Twitter, blogs etc. are a means of directing customers back to their websites to make their purchases so it’s vital that your website converts those potential customers into sales. Continue reading →