There are two types of marketing- push and pull- and depending on what business you are in, the type of marketing collateral may differ, but the objective is very much the same.
If you are sending out brochures, direct mail or email, then you are promoting to sell products/ services to retailers, wholesalers and, indeed, prospects. This is ‘push’ marketing.
Designed specifically to build demand and generate business for your products and services, ‘pull’ marketing targets prospects. With any luck, those prospects will come full circle and become a paying customer.
If you need a new website, it’s possible that you could get help towards the cost.
Whether you are a new business start-up or an existing business that has finally decided to take advantage of online exposure there may be help out there for you.
It could even be that you began with one of the free or low cost websites, and have either outgrown it, or it just doesn’t do what you want it to. Quite often limited capabilities are the reason why a templated site may be cheaper. Whichever category you fall into, providing you are a business enterprise, (and this would include charities and non-profit organisations), you may qualify for a grant or funding help. Continue reading →
When marketing your website it is easy to focus on driving traffic rather than working to improve your conversion rate. There are many steps you can take to help optimise your website’s landing page for converting visitors, without affecting your advertising budget.
Here are our 5 top tips to improve your landing pages
1. Set Clear Objectives
Whether you want to increase online sales, encourage people to sign up to your newsletter or simply gain brand exposure online, having an objective set will help you ensure your campaign is effective. Continue reading →
If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.
Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading →