LinkedIn Live: A New Video Broadcast Service

LinkedIn needs no introduction as it’s one of the largest social networks for the business world. It has nearly 600 million users globally and that number is only going to grow. Video is the fastest-growing format on LinkedIn along with original written work, shared news and other content.

Considering that fact, LinkedIn has taken a serious step forward in video. They have launched LinkedIn Live video which gives people and organisations the ability to broadcast videos in real-time to select groups or to the entire LinkedIn world.

Initially, LinkedIn Live will be on an invite-only basis where they will first launch a beta version in America. In the next couple of weeks, LinkedIn will post a contact form for anyone who would like to gain access to this feature. At the moment, though it is not clear whether LinkedIn Live will be made available to everyone but it might be a possibility.


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Social Media Trends and News Q2 2016

Social Media Trends and News 2016

As we near the halfway point of the year there is still no sign of recovery for Twitter though Instagram seems to have stopped its slide and its engagement rate is beginning to creep back up. Here are the key social media trends and news items from the last 3 months.

Twitter’s Troubles Continue

Twitter’s stock price has continued its tumble amid renewed accusations of censorship, missed revenue targets and a number of changes to it’s senior staff. Despite achieving slightly above the forecasted increase in user base Twitter fell short of its revenue target by 2.2% equating to roughly $13 million. Continue reading