7 Social Media Secrets Every Marketer Should Know

social media

More businesses are adding social media to their marketing arsenal and for good reason. It’s an important feature that can help your business successfully reach its objectives. Social media is an engagement channel for brand awareness, promotions, customer loyalty and even boost sales.

It really is no surprise that social media is one of the most powerful marketing tools to date. Last year there were a reported 2.3 billion active users and more than 1.9 billion mobile users worldwide. These numbers are staggering and are still growing by the day. It’s never too late to start so if your business is struggling to find a social footprint, this post is just for you. Here are a few things you can start implementing today. Continue reading

How To Use Blab For Marketing

Blab For Marketing Video

I wrote an article two weeks ago introducing the new social media platform Blab. In this blog I’m going to talk about exactly what it is that makes Blab such a powerful tool for marketing in 2015. A study conducted last year found that 84% of Millenials (18-32) don’t trust advertisements and that for the majority of them, friends or review sites were the go to place to find a trusted reccomendation. 88% of Millenials get at least a portion of their news from Social Media.

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10 Tips to get your video marketing off the ground

Video marketing statisticsThink about the most memorable marketing campaigns you have stumbled across in recent months. A high proportion of these are likely to have included video and there’s a good reason why. Videos appeal to the major senses of sight and sound. They require little effort to ‘consume’ and are extremely easy to share. That’s why many go viral and those that don’t hit the extremes we sometimes see, still get viewed and shared.

A report from eMarketer last year said that the revenue from video marketing in 2013 was up by 40% on the previous year. Video marketing and the revenue from it is set to continue increasing. So much so that content marketing experts predict that: Continue reading

5 Tips for Improving Engagement With Video Marketing

Online video is accessible and popular which has proven itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic to a landing page.

As such, Forrester Research suggests that a video makes it 50 times more likely that you’ll get a front page Google result. This makes it a very attractive way of getting your message seen, and indeed, heard.

In this video we share our video marketing best practices on how to prepare for a successful campaign.

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