LinkedIn needs no introduction as it’s one of the largest social networks for the business world. It has nearly 600 million users globally and that number is only going to grow. Video is the fastest-growing format on LinkedIn along with original written work, shared news and other content.
Considering that fact, LinkedIn has taken a serious step forward in video. They have launched LinkedIn Live video which gives people and organisations the ability to broadcast videos in real-time to select groups or to the entire LinkedIn world.
Initially, LinkedIn Live will be on an invite-only basis where they will first launch a beta version in America. In the next couple of weeks, LinkedIn will post a contact form for anyone who would like to gain access to this feature. At the moment, though it is not clear whether LinkedIn Live will be made available to everyone but it might be a possibility.
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.
The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it. As a result, video delivers a much higher response rate and creates better informed customers.
Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading →
More businesses are adding social media to their marketing arsenal and for good reason. It’s an important feature that can help your business successfully reach its objectives. Social media is an engagement channel for brand awareness, promotions, customer loyalty and even boost sales.
It really is no surprise that social media is one of the most powerful marketing tools to date. Last year there were a reported 2.3 billion active users and more than 1.9 billion mobile users worldwide. These numbers are staggering and are still growing by the day. It’s never too late to start so if your business is struggling to find a social footprint, this post is just for you. Here are a few things you can start implementing today. Continue reading →
I wrote an article two weeks ago introducing the new social media platform Blab. In this blog I’m going to talk about exactly what it is that makes Blab such a powerful tool for marketing in 2015. A study conducted last year found that 84% of Millenials (18-32) don’t trust advertisements and that for the majority of them, friends or review sites were the go to place to find a trusted reccomendation. 88% of Millenials get at least a portion of their news from Social Media.