A few years ago the use of video in marketing was seen as either a novelty or an elite and expensive marketing tool for larger companies. There were those that also thought that video content marketing could only be a useful tool for B2C businesses. But videos are just another way of getting your marketing content out there and more and more B2B businesses are using it.
In fact more than 72 hours of video are uploaded to You Tube every minute and over 4 billion hours of video are watched each month. Yes, some of that will be the cute kittens and ultimate fail videos, but an increasing percentage of those hours viewed are on business videos.
Given the choice of reading a page of text or viewing the same information on a short video people much prefer to view the video – I know I do. In our increasingly busy lives, where we’re watching and reading things on the go on mobile devices and in between meetings, sitting back and letting a video do the work is always going to be the easier option. Continue reading