Deciding On Company Social Media Policy

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In 2015 it’s essential for a business of any size to have a Social Media Policy. Even if your business doesn’t use social media (but it certainly should!) then your employees will. You might consider banning Social media altogther during business hours, but this isn’t an effective solution. For one, employees with access to Social Media have been shown to be more productive. But more important than that, Social Media used outside of company hours and grounds can still be hugely damaging.

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Unlocking the Power of Social with Hootsuite’s Dan Spicer

HS_DanSpicerHootsuite’s Dan Spicer talked to businesses about how to harness the power of social at the UK WSI Digital Summit today.

Social media has a massive impact in all areas of our lives. Whether it’s businesses, the media or politicians, social media allows you to get news out and engage with people in a fraction of the time it used to take. Something that happens in one place can be across the world in seconds.

If businesses use social properly, you can provide a great customer experience which will bring business benefits.

Dan gave some great examples of brands doing it well but one of the most memorable is Oreo. Remember when the lights went out at the superbowl? Oreo were quick to take advantage of the situation and got a social media post out that went viral. That social media post cost a tiny fraction of the official ad, but was seen, shared and liked by thousands more people. They were able to capitalise because they were monitoring their social media and were quick to engage. Continue reading

When and how to use hashtags

hashtagsInitially introduced to make content easier to follow on Twitter, the hashtag has become part of daily life; both for business and pleasure. Hashtags are short phrases that enable people to track and follow the people and topics that interest them. While most commonly used on social media (Twitter and Google+) they can be utilised in other marketing materials.

Whether you are organising a conference, promoting a brand, announcing a promotion or selling a specific product, hashtags can be very helpful in your marketing efforts. However, while many of us know what they are, not everyone is aware of how to use them properly or how dire the consequences of misuse can be.

DiGiorno Pizza’s are a prime example of how even an experienced company with great Twitter hashtag campaigns can get it very badly wrong. Known for their entertaining campaigns like the NFL #DiGiorNOYOUDIDNT, they found themselves on the wrong side of Twitter users and the press when they hijacked the hashtag WhyIStayed for a pizza campaign without realising it was part of a campaign against domestic violence. Continue reading

Twitter – Why your business should be using it

Twitter logoTwitter can be a really valuable tool for your business, helping to promote the profile of your brand, attracting new customers, interacting with existing customers, introducing special offers and keeping an eye on the competition. With 140 million people using the networking site around the globe, getting to grips with Twitter is a must.

Here are a few tips to help you get started or to improve your existing Twitter strategy:

1. Take your time

Before firing off a range of tweets, get to know the site. Follow businesses that are similar to yours and explore how they are using Twitter. Work out who your target customers are likely to be and make sure that your @username and 160-character company bio is attractive to this type of follower. Make sure you include a link to your website. Continue reading

7 Ways To Create Sustainable Social Engagement

Social media marketing imageEngagement is all part of being social. Whether it’s an online or offline situation, you expect to get some kind of reaction or acknowledgement from what you say, or what you do.

More and more conversations, both business and personal, take place online. Businesses that take advantage of building and maintaining online communities create a connection. A connection which is fed by customer service and the experience of that customer service. It is these connections which increase social engagement, customer loyalty and ultimately return on investment.

But just how do we go about increasing social engagement in the first place? Here are 7 top tips to get you started: Continue reading

3 top tips to maximise online and offline networking

NetworkingBe it a business or an individual, the dramatic developments of social media have not gone unrecognised.

Social media is a means of connecting individuals and businesses in virtual communities, where they can create, share and exchange information and ideas.

As such, this relatively new online networking can in fact add value to the traditional offline networking, and vice versa: Here are 3 Top tips to help you get the best out of your networking experience:
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