Hootsuite’s Dan Spicer talked to businesses about how to harness the power of social at the UK WSI Digital Summit today.
Social media has a massive impact in all areas of our lives. Whether it’s businesses, the media or politicians, social media allows you to get news out and engage with people in a fraction of the time it used to take. Something that happens in one place can be across the world in seconds.
If businesses use social properly, you can provide a great customer experience which will bring business benefits.
Dan gave some great examples of brands doing it well but one of the most memorable is Oreo. Remember when the lights went out at the superbowl? Oreo were quick to take advantage of the situation and got a social media post out that went viral. That social media post cost a tiny fraction of the official ad, but was seen, shared and liked by thousands more people. They were able to capitalise because they were monitoring their social media and were quick to engage. Continue reading