More and more conversations, both business and personal, take place online. Businesses that take advantage of building and maintaining online communities create a connection. A connection which is fed by customer service and the experience of that customer service. It is these connections which increase social engagement, customer loyalty and ultimately return on investment.
Social media is a means of connecting individuals and businesses in virtual communities, where they can create, share and exchange information and ideas.
As such, this relatively new online networking can in fact add value to the traditional offline networking, and vice versa: Here are 3 Top tips to help you get the best out of your networking experience:
Planning an effective Twitter strategy can seem like a huge task. Twitter is an extremely busy environment and everyone seems to be using it, whether it’s to talk about themselves, their families, friends or their business. The thought of milllions of people posting tweets every minute can be off putting.
The challenge for those who want to use Twitter to engage with a customer base is to find a way to get marketing benefit from it. That’s why you need to plan and put in place an effective Twitter strategy. Here are 8 tips to get you going.
1. Complete your Twitter Bio in full
This is where people see who you are, where you are and what you do. Make sure you use your 160 characters to sum up your business properly and always have an appropriate business picture. Using keywords specific to your business will help when people use the Twitter search functions. Continue reading
The number of companies using Twitter for business is increasing but many are still struggling to use it effectively. Common complaints are things like, no-one retweets my posts, I can’t increase my followers, or worse still, I have hundreds of followers but none of them are really my target client base.
Before you get started using your Twitter account you must give some thought as to why you’re using it and what you want to achieve – what is your strategy? Some people use Twitter simply as a way of providing industry information, whilst for others it’s become a key part of their sales strategy or a customer service focus. Only you know what your goals will be. Below are some tips for to help you succeed with Twitter. Continue reading
Alongside Facebook and Digg, Twitter has become the digital marketer’s platform of choice when it comes to reaching an increasingly content-hungry audience. In its simplest terms – recycling (or retweeting as it is now known) your Twitter content is a cost efficient and incredibly powerful way of pushing your content to a wider audience.
Twitter is presently free to use and is fast becoming an essential part of many businesses’ communications strategy.
Twitter is one of the most powerful social media marketing websites today. While it may still accommodate a lot of pointless babble, this real-time short messaging service continues to go from strength to strength as a viable alternative for connecting with people online.
Twitter is a free micro-blogging service that enables users to send and read messages known as tweets. Twitter, primarily used by consumers, has been attracting an increasing number of businesses who see it as one of the fastest ways to “connect” with customers. So, can you really improve sales using Twitter?