Hashtags | Here’s How Best To Use Them

Hashtags Twitter Instagram Business

Hashtags are now an integral part of many Social Media platforms. They remain most used on Twitter and Instagram but also work across Facebook, Google+ and Pinterest. A Hashtag is a way for people to identify their posts and group them together. This means a user can click on a Hashtag and be taken to a big library of posts that also contain that Hashtag. Adding a Hashtag to your own content makes it more discoverable and allows you to connect with people who share common interests, locations or opinions.

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Improve Your LinkedIn Social Selling Index

Social_Selling_IndexThe LinkedIn Social Selling Index has been available to everyone for around a month now so it’s high time we make a few reflections on it. What it brings to the table, what the issues surrounding it are and how to improve it. If you’re unfamiliar with the LinkedIn SSI check out our first blog introducing the tool here.

 

The first thing to say is that the Social Selling Index should not be a vanity measure. There has been some disagreement within the Social Selling community about exactly how valuable the SSI is. A lot of the measures LinkedIn uses to calculate the score are based on quantity of interactions rather than the quality of those interactions. If you get too focussed on simply making your SSI score as high as possible then it certainly could actually harm your effectiveness when it comes to making sales and closing leads.

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Should You Be Hiring a Copywriter?

Content Marketing Copywriter

Content Marketing is a big part of most Digital Marketing strategies in 2015. That can cause a problem for some people, if you’re trying to implement you’re own Digital Marketing then that means you’ve got to be creating some of your own content.

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11 Questions To Ask When Hiring A Marketing Agency

Questions Hiring Marketing Agency

Hiring a Marketing Agency can be a big step for a lot of Small to Medium businesses. A Marketing Agency can be a key part of your growth strategy, but you have to hire the right one. Trust is key to the relationship. If you can’t trust the agency with your brand then you’re wasting your money hiring them.

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Using Curated Content Properly

curated_content1If you want to know about content marketing there are hundreds of posts out there that can help you. They’ll tell you how to create headlines, how often to post, what to post and how to target your content to your personas.

Many of them will mention curating content, but often as a short statement when reminding you that you don’t have to create everything yourself. However, I’ve not come across many that tell you exactly what curated content is and how to use it.

What is Curated Content?

There are many ways of defining content curation, as shown in this article by Heidi Cohen. But what it boils down to, in the most simple term is content that has been written and published by other people that you have collected, categorised and want to share with your own fans, followers and groups because it adds value.

There are some important things to remember when using other people’s content as part of your own content marketing efforts if you want avoid being taken to task for plagiarism or stealing content.

Curating content does not mean taking other people’s content as written and posting it as your own.

When to use Curated Content

To have an effective content marketing plan you need to regularly post content on your blog and across multiple social media platforms. Unless you’re a big company who employs staff to do content all day every day, it’s highly unlikely you’ll have time to create unique and original content on the scale it’s needed. This is where curated content comes in. Using other people’s content to fill those gaps. Continue reading

Facebook For Business, What Likes and Shares Mean

Facebook Business Likes Shares

How Can You Use Facebook For Business?

Facebook has over 1.4 billion active users and research has shown that the average user spends one quarter of their time engaging with the ‘Newsfeed.’ This means in order to use Facebook for business effectively and reach  the largest audience for your business page you must actively engage with your fans regularly in order to appear within the ‘Newsfeed.’ The benefit of this is twofold:

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