Brands have cottoned on to the importance of mobile, and are increasingly using text messages as a way to stay in constant contact with their customers. Whilst most welcome messages that remind them they need to go to the dentist or offer to save them money, no one wants to be spammed. You must ensure your texts don’t look like spam.
Despite this, spam messages are still a problem. More than 175,000 complaints about spam text messages and cold calls were made to the Information Commissioner’s Office (ICO) in 2014 alone. As a result, the ICO now has more powers than ever before, meaning those guilty of sending spam messages are far more likely to get prosecuted.
With 97% of text messages opened and read within 5 seconds of being received, SMS is by far the most powerful tool you have to target and reach your audience instantly. In addition response rates are incredible and can reach 40% if your campaign is successful. And to be successful with text messaging, the first step is to write the perfect SMS copy.
Isn’t it frustrating when a customer doesn’t turn up to their appointment? You’ve put in all the hard work attracting them with your marketing, you’ve booked them in, set aside your valuable time and then? Nothing! Of course there are a lot of reasons they might have missed their appointment but we can all admit to missing an appointment here and there through pure forgetfulness. We have busy lives, something comes up, you don’t check your calender properly in the morning or get caught chatting with a friend.