Despite what some naysayers thought 3 or 4 years ago it’s become clear that Social Media is now a core element of Digital Marketing. Whether it’s simply maintaining a brand presence, creating brand awareness, utilising a Social Media platform for Reputation Management or simply to show off your product it’s undeniable that Social Media provides a whole host of advantages.
Simply ‘doing Social Media’ isn’t quite as simple as just setting up a Facebook Page or Twitter Profile for your business and posting about your products. There’s so much more that can be done and there are a few things that you really should avoid. Continue reading