Using Social Media To Boost Your SEO Campaign

SEO campaign

Looking to build a successful SEO campaign in 2020 and beyond? If you answered yes, you will undoubtedly need to make sure you stay up to date on the latest trends. One of the latest is the continued growth of social media in terms of SEO.

If your marketing team or digital marketing agency is not using social media to improve your SEO campaign, it’s going to be a long year. Anyone wanting to improve their SEO should be using social media. We look at a few simple reasons why a social media SEO campaign can be most effective.

Continue reading

Using TikTok To Promote Your Business

TikTok

Social media has grown astronomically over the last few years but more recently, TikTok is on everyone’s lips. While the usual platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram remain a vital cog in business branding, TikTok is making waves with over 500 million monthly users as of 2019.

Continue reading

Steps To Create Pillar Content In 2020

pillar content

Consistently creating high-quality content is not easy but it is necessary if you want to be successful. To that end, pillar content is not something you can ignore and must be part of your business strategy. Not only will publishing quality blog posts or articles result in improving your SEO but it will also help you connect with your audience on a more personal level.

According to the Content Marketing Institute, 73% of B2B marketers think that blog posts and articles are the most effective content types. This refers to demand generation within the awareness stage of the customer’s journey (top of the sales funnel). In this article, we take a look at some easy-to-follow tips to generate quality pillar content.

Continue reading

Digital Marketing Highlights Of 2019

digital marketing

It’s almost time to bid farewell to what has been a tremendously exciting year, perhaps not in terms of Brexit but certainly in the world of digital marketing. At the start of 2019, there were many predictions about the future of digital marketing and WSI also got on-board. Many of these mentions impact our industry and we had the privilege of sharing our expertise with you.

Continue reading