Building An Email List With Social Media

Whether you’re a blogger or a business building up your follower base, a good quality email list is vital. While email marketing remains a valuable weapon in your arsenal, it’s only as good as your content and subscriber list.

Before we get started, remember to follow best practice according to GDPR and the CAN-SPAM Act. We covered email marketing rules and regulations in a previous article which you can find here. This also goes hand-in-hand with creating opt-in forms that give visitors the opportunity to agree to receive email communications from you.

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Twitter Marketing In 8 Easy Steps: Part 2

Twitter marketing

Last week we spoke about the importance of Twitter marketing, Twitter Lists and how to customise your profile. We hope that you applied what you learned to your Twitter profile as part two reveals even more marketing tips. Before long, by following our Twitter marketing tips, you’ll be able to make a considerable difference in your brand’s social media marketing efforts. Let’s get started!

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Increase Traffic And Conversions With Quality Content Marketing

content marketing

Whichever way you look at it, content marketing is a broad subject but regardless of industry, business type or size, quality content remains essential. The way we search for information has literally paved the way for smart marketing strategies and when it comes to content marketing, it’s all about engagement and conversions.

The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Get this process right and the results will speak for themselves with more prospects becoming customers.

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What In The World Is Social Media Optimisation?

Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.

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