6 Content Marketing Tips To Increase Conversions

content marketing

More people are searching for things they want online and in order to stand out, you need content that converts. No matter what type of content you want to publish, you need a good content marketing strategy. In 2018 and beyond, just having content is not enough. Fact is, creating content with no clear goal or added value in mind could harm your business.

You need content that encourages your audience to take action and, at the same time, adds value. The difference between good and great copy is a clearly defined content marketing strategy that takes into account your needs, wants and abilities. This will make your content easier, quicker and cheaper to create.

It’s important to have clear goals and measures in place for content marketing. Avoid simply producing content because you think you should. All content should have a purpose whether it’s lead generation, driving referrals to your website, brand awareness or data capturing. Continue reading

4 Social Media Tactics That Should Be Canned

social media tactics

Businesses can no longer ignore social media as a marketing tactic regardless of what product or service you offer. The social environment is constantly evolving which means your social media strategy needs to adapt before becoming obsolete. Considering all the social media tactics available, some are still being used which really should have been canned long ago.

These dying social media tactics can cause real problems as they are no longer effective and only eats away at your budget and time. The data you collect is also inaccurate and you will get a misrepresentation of how your brand is performing. Continue reading

B2B Content Marketing: How To Engage With Your Audience

Content Marketing

Most business people will acknowledge that Social Media is a necessity at a personal and brand level. Many will also agree that quality content and good reputation management are essential regardless of business type. Considering that a B2B audience consume content differently than the average consumer, how do you market your brand properly and to the right audience?

If you only follow the habits and trends of the average consumer, your B2B content marketing strategy will fail. For businesses operating as B2B and B2C, market segmentation becomes even more important. In this article we’ll take a look at content marketing and engagement strategies for a B2B audience. Continue reading

How To Write An SEO Friendly Blog Post

SEO

Billions of people across the world access the internet every day whether they’re online shopping, keeping up with friends or purely for entertainment. For anyone to find your blog posts, SEO is fundamental in ranking your content higher in search engines.

If you know the basic elements of search engine optimisation, you can easily write an SEO friendly blog that search engines will love. Remember, SEO (search engine optimisation), is the process where you optimise your online content to make it easier for search engines to find and rank you.

SEO works when a user types a keyword or phrase to find what they are looking for and search engines will then display results of all the pages containing those keywords. Where your page ranks on the results will depend on how well it has been optimised. Continue reading