How To Increase Conversions Using Simple Psychology

increase conversions

In today’s evolving digital world, it’s important that customers who visit your website or blog convert into paying customers. It’s no easy feat to increase conversions while maximising the ROI of your marketing efforts but applying simple psychology can help a great deal.

Conversion rate optimization (CRO) is not lead generation per se but more about increasing the rate of existing customers visiting your site and taking an action. It’s the process of increasing and optimising the number of customers that convert after landing on your website. The question is, how do you get a customer to convert? Continue reading

7 Social Media Secrets Every Marketer Should Know

social media

More businesses are adding social media to their marketing arsenal and for good reason. It’s an important feature that can help your business successfully reach its objectives. Social media is an engagement channel for brand awareness, promotions, customer loyalty and even boost sales.

It really is no surprise that social media is one of the most powerful marketing tools to date. Last year there were a reported 2.3 billion active users and more than 1.9 billion mobile users worldwide. These numbers are staggering and are still growing by the day. It’s never too late to start so if your business is struggling to find a social footprint, this post is just for you. Here are a few things you can start implementing today. Continue reading

Advanced Remarketing Techniques For Improved Results

RemarketingRemarketing (also known as retargeting) is an incredibly powerful tool and should be used by all marketers. It’s a tactic that yields impressive and consistent results if implemented correctly. When it comes to online advertising though, not everyone is an expert which can lead to misconceptions about advertising methods.

What is exactly is Remarketing?

Remarketing uses online display advertising to retarget visitors who left your website without taking action. This includes subscribing to a service, purchasing a product or simply clicking on items you’re interested in. It essentially combines Search and Display to an extent and displays ads based on the visitor’s browsing history. The idea is to reinforce your message and hopefully drive them back to your site to re-engage with them. Continue reading

5 Social Media Content Ideas For Increased Engagement

Social Media ContentOne of the biggest challenges businesses face is creating social media content that consistently keeps the audience interested. You need to find the right balance and the point is not to sound like a sales pitch but more like a conversation. How does the audience benefit from reading your content? What value or benefit does it offer?

Lackluster research and poor writing is a sure way of putting off your audience. Content creation should be taken seriously and if not, you are better off without it. Never post just for the sake of posting something; make an effort and the leads will follow. Continue reading