Building An Email List With Social Media

Whether you’re a blogger or a business building up your follower base, a good quality email list is vital. While email marketing remains a valuable weapon in your arsenal, it’s only as good as your content and subscriber list.

Before we get started, remember to follow best practice according to GDPR and the CAN-SPAM Act. We covered email marketing rules and regulations in a previous article which you can find here. This also goes hand-in-hand with creating opt-in forms that give visitors the opportunity to agree to receive email communications from you.

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Twitter Marketing In 8 Easy Steps: Part 1

Twitter marketing

Considering the significant growth of social media, brands need to get in front of customers where they are. With 362 million monthly active users, companies can no longer ignore the importance of effective Twitter marketing. This social networking app can be an incredibly powerful tool to help promote your brand, attract new customers, interact with existing customers, introduce special offers and to keep an eye on your competitors.

With so many people using the app, the sooner your brand gets into the swing of Twitter marketing, the better. Planning an effective marketing strategy often seems like a real challenge as Twitter is a very busy environment. All types of companies (and individuals) seem to use it in some shape or form and you can too with these simple tips.

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4 Social Media Tactics That Should Be Canned

social media tactics

Businesses can no longer ignore social media as a marketing tactic regardless of what product or service you offer. The social environment is constantly evolving which means your social media strategy needs to adapt before becoming obsolete. Considering all the social media tactics available, some are still being used which really should have been canned long ago.

These dying social media tactics can cause real problems as they are no longer effective and only eats away at your budget and time. The data you collect is also inaccurate and you will get a misrepresentation of how your brand is performing. Continue reading

Video Marketing: An Essential Guide

video marketing
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.

The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it.  As a result, video delivers a much higher response rate and creates better informed customers.

Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading