Managing your online reputation in four simple steps

Managing your online reputation

Online reputation is becoming increasingly important for businesses, so the way you handle yours is critical. Feedback can be given in many different ways, and if it’s not handled well you could be doing your organisation a big disservice. New and existing customers rely on reviews from other customers when they buy products, so it’s vital that positive reviews are maximised and negative ones are not left to languish in a way that will put others off.

Establishing and maintaining a good reputation will not only increase sales but will help turn loyal customers into online advocates, which will further bolster your brand. Following these four steps will help you improve customer sentiment when it comes to your brand, products and services. Continue reading

How to get the perfect Digital Marketing Mix

digitla marketing mix diagramAre you concerned you’re not achieving the best online results for your business?

Are you overwhelmed with the seemingly limitless choice of digital marketing options?

Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.

The following best practice digital marketing methods will generate growth by building on four key areas of focus:

  • insightful market research
  • effective customer acquisition
  • value added communications
  • lasting brand loyalty.

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7 Steps to Certain SEO Success

SEO search page graphicIn the world of SEO the (right) tactics that were being used years ago are still the things that work. Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results – eventually. Remember, achieving rankings through organic SEO is not something that will happen overnight; it takes time and effort. It is a marathon, not a sprint, and is something you have to keep doing. If you want quick and immediate rankings, then you need to consider paid search advertising.

Along the way there have been some people who have discovered loopholes that may have allowed them to claw their way up the organic search engine rankings quickly in the short term. But the truth is, as the search engines improved and got better at identifying those loopholes, those short term gains turned into very long term penalties for those that adopted the practices. Continue reading

Facebook Professional Services: Yelp beater?

Facebook Professional Services

This article was originally published on MyCustomer by Rob Thomas (18/01/2016)

In the days leading up to last Christmas, Facebook quietly launched a new feature with no fanfare at all. This feature could have big consequences for Facebook users and business rivals alike. In the days following the discovery of Facebook Professional Services, the stock price of Yelp took a 9% dive.

What exactly is Facebook Professional Services?

Facebook has been keeping its cards close to their its with this release, and as such there has been speculation around certain aspects of the new feature. Here’s what we know so far. Continue reading

Social Media – Digital Minds 2016

Digital Minds Rob Thomas Social Media

Digital Minds Rob Thomas Social Media

Despite what some naysayers thought 3 or 4 years ago it’s become clear that Social Media is now a core element of Digital Marketing. Whether it’s simply maintaining a brand presence, creating brand awareness, utilising a Social Media platform for Reputation Management or simply to show off your product it’s undeniable that Social Media provides a whole host of advantages.

Simply ‘doing Social Media’ isn’t quite as simple as just setting up a Facebook Page or Twitter Profile for your business and posting about your products. There’s so much more that can be done and there are a few things that you really should avoid.  Continue reading

Adaptable Digital Marketing Wins New Business

Adaptable_digital_marketingThe world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.

Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading