5 Social Media Tips for Professionals

Image showing social media principlesSocial media continues to grow with new platforms still appearing and improvements to existing platforms being made all the time. This means social media is an ideal place for you to establish your personal brand. It’s one of the first places people will go to find out about you. For example, employers are increasingly using social media to recruit. In addition, when considering working with someone for the first time, businesses turn to social media. They want to find out about the person they are dealing with as well as the company.

Social media platforms allow you to create and establish your online identity more easily than ever before. But care is needed to ensure that you establish a credible online presence and reputation. Continue reading

5 Ways to Boost Your Business Blog in 2013

This video has tips on how to keep your business blog engaging.

Increasingly the most important currency on the web is great content coupled with a loyal community. Whether it’s to shop, stay up-dated or to be entertained; billions of people access the internet every day prepared to engage with their favourite brands.

To grow a community around your content, your marketing plan should encourage customer interaction via social media websites – and just as importantly, from your blog.

Here are five ways to achieve a more engaging blog for the coming year. Continue reading

LinkedIn Endorsements – 3 Top Tips Plus New Look Company Pages

There have been many blogs in the last few weeks about the latest LinkedIn updates, including the most recent introduction “LinkedIn endorsements”.

And according to hubspot, LinkedIn is 277% better for lead generation than other social networks, so there is a good reason to take notice of these changes and work out how to make the most of them!

The purpose of this Blog and the accompanying video is to bring information and help on the latest developments together in one place:

  1. 3 Top Tips on why you should use endorsements the “right way” to gain maximum benefit
  2. Links to some very useful resources and “how to guides” on endorsements
  3. Top tips on the other  LinkedIn Update Continue reading

Erik Qualman’s Socialnomics

Erik Qualman – Socialnomics

“Social media offers a level playing field”

Eric Qualman recently spoke at out Excellence & Innovation Conference in Orlando. He shared with us his ideas of how and why social media levels the playing field for all businesses.

Simplifying the complexity of digital life is the key to success. For small and medium sized businesses social media should be almost as important as it is for larger businesses, if not more. This is because the resources they have, do not match up to those that larger companies have. Social media offers equal opportunity between small and large businesses (offering a level playing field).

Below are some interesting facts taken from the social media video in Erik’s presentation:

  • Over 50% of the world’s population is under the age of 30
  • Over 40% of the Fortune 500 is anticipated to no longer exist in 10 years’ time
  • Porn has been overtaken by Social Media as the #1 activity on the web
  • Weekly Google traffic in the U.S.A is topped by Facebook
  • A huge 1 in 5 straight couples meet online and a bigger 3 in 5 gay couples meet online
  • Blamed on Facebook is a massive 1 in 5 divorces
  • If Facebook were a country it would be the 3rd largest country in the world, with a population double the size of the U.S.A.
  • Half of the companies running SuperBowl commercials don’t post their ads onto YouTube Continue reading