LinkedIn Endorsements – 3 Top Tips Plus New Look Company Pages

There have been many blogs in the last few weeks about the latest LinkedIn updates, including the most recent introduction “LinkedIn endorsements”.

And according to hubspot, LinkedIn is 277% better for lead generation than other social networks, so there is a good reason to take notice of these changes and work out how to make the most of them!

The purpose of this Blog and the accompanying video is to bring information and help on the latest developments together in one place:

  1. 3 Top Tips on why you should use endorsements the “right way” to gain maximum benefit
  2. Links to some very useful resources and “how to guides” on endorsements
  3. Top tips on the other  LinkedIn Update Continue reading

Erik Qualman’s Socialnomics

Erik Qualman – Socialnomics

“Social media offers a level playing field”

Eric Qualman recently spoke at out Excellence & Innovation Conference in Orlando. He shared with us his ideas of how and why social media levels the playing field for all businesses.

Simplifying the complexity of digital life is the key to success. For small and medium sized businesses social media should be almost as important as it is for larger businesses, if not more. This is because the resources they have, do not match up to those that larger companies have. Social media offers equal opportunity between small and large businesses (offering a level playing field).

Below are some interesting facts taken from the social media video in Erik’s presentation:

  • Over 50% of the world’s population is under the age of 30
  • Over 40% of the Fortune 500 is anticipated to no longer exist in 10 years’ time
  • Porn has been overtaken by Social Media as the #1 activity on the web
  • Weekly Google traffic in the U.S.A is topped by Facebook
  • A huge 1 in 5 straight couples meet online and a bigger 3 in 5 gay couples meet online
  • Blamed on Facebook is a massive 1 in 5 divorces
  • If Facebook were a country it would be the 3rd largest country in the world, with a population double the size of the U.S.A.
  • Half of the companies running SuperBowl commercials don’t post their ads onto YouTube Continue reading

8 Tips for an Effective Twitter Strategy

Twitter Planning an effective Twitter strategy can seem like a huge task. Twitter is an extremely busy environment and everyone seems to be using it, whether it’s to talk about themselves, their families, friends or their business.  The thought of milllions of people posting tweets every minute can be off putting.
The challenge for those who want to use Twitter to engage with a customer base is to find a way to get marketing benefit from it.  That’s why you need to plan and put in place an effective Twitter strategy.  Here are 8 tips to get you going.

1. Complete your Twitter Bio in full

This is where people see who you are, where you are and what you do.  Make sure you use your 160 characters to sum up your business properly and always have an appropriate business picture.  Using keywords specific to your business will help when people use the Twitter search functions. Continue reading

Social Media – 3 Reasons Why It Can Help Your Business


Social Media is here to stay and the rate at which it’s growing and changing can make some businesses feel uncertain about jumping into the world of Social Media Marketing.  Existing channels like Facebook and Twitter are regularly making updates and improvements to their systems and the introduction of newer platforms like Pinterest and Google+ just confirm that not only is it here to stay, but social media is continuing to grow.

Many people are already using social media to successfully develop their business and marketing initiatives, and if you’re not already using social media in your business below are 3 reasons why you should be.

1. Free Word of Mouth Publicity

It is a commonly known fact that we consider reviews and recommendations before making a decision to buy, whether it’s an online or offline purchase.  Your online reputation can make or break that decision to buy.  Using social media to tell people about your products or services, giving out useful information and giving your customers the chance to comment on the posts can help establish your online presence.  If unsure about buying a product most people will ask friends if they have either bought the product or know anything about the company.  Before social media, that would have been a one to one request.   Since the advent of social media, people can not only ask hundreds of people at a time the same question, but can also let those hundreds of people know when they’ve found a good product, useful article of helpful company – free word of mouth publicity.

2. Gain Trust Through Better Business Service

People’s buying habits have changed.  Many no longer want the formal buyer-seller relationship but are looking for more informal but interactive business dealings.  By creating an atmosphere that allows prospective and previous buyers to voice their opinions or make suggestions, social media platforms can be used to share that information much wider than previously.  Sharing pictures, videos or just useful industry information can help gain the trust of your audience and make the conversion from lead to sale much easier.

3. Re-Inforce Your Online Presence and Reputation

Social Media allows you to collaborate across a number of channels and a company presence can be linked consistently across channels to improve visibility. Social media users can conduct substantial amounts of research in just a few clicks and a company image or good review popping up across various sites can improve credibility and reputation

If you’re convinced now that social media is the way to go, that’s great, but before you jump in, remember it’s important to have a social media strategy so you don’t lose your way.  Social Media Marketing will only work for you if you know what you want to get out of it.  If you’re not sure where to start or need some help contact us.

If you’ve got any hints or tips that can help our readers, feel free to put them in the comments box.

Why are more IFAs using Social Media & LinkedIn in particular?

More IFAs are using LinkedIn and blogs to expand their marketing reach and connect with their peers.  Advisors are recognising that if they are to keep up with developments in marketing Social Media needs to play a part in their strategy.

10 years ago, like many other small businesses IFAs were weighing up the pros and cons of having a website and asking themselves whether they actually needed one.  Needless to say, now most people have a website the same questions are being asked about social media accounts, and IFAs are coming to the same decisions; they are realising that Social Media and in particular LinkedIn can be very effective for them. Continue reading

Twitter for Business – Tips for success

The number of companies using Twitter for business is increasing but many are still struggling to use it effectively.  Common complaints are things like, no-one retweets my posts, I can’t increase my followers, or worse still, I have hundreds of followers but none of them are really my target client base.

Twitter for Business (Bird) image

Before you get started using your Twitter account you must give some thought as to why you’re using it and what you want to achieve – what is your strategy?  Some people use Twitter simply as a way of providing industry information, whilst for others it’s become a key part of their sales strategy or a customer service focus.  Only you know what your goals will be. Below are some tips for to help you succeed with Twitter. Continue reading