Save Your LinkedIn Data Before It’s Too Late

LinkedIn DataWhilst, LinkedIn announced back in September that very soon there are going to be some major changes, it looks now that those changes are not only imminent but could have a big impact on your existing data.

Should you be scared?

I remember not so long ago how LinkedIn, without warning, wiped out several years of hard work for us and our clients when we had built-up a high ‘expertise ranking’ through answering questions on LinkedIn when they were removed and eventually replaced with endorsements.

Similarly, I’m sure many of you will recall when recommendations on company pages were wiped out without much notice (April 2014). Luckily we wrote an article at the time and grabbed several years testimonials and placed them here and others did the same to avoid losing that data forever!

I’m not scaremongering for the sake of it, as I believe that during the ten years we have been active on LinkedIn it has been a major source of leads for us and our clients and that’s why I think it is worth taking action now. Continue reading

Social Media Trends and News Q2 2016

Social Media Trends and News 2016

As we near the halfway point of the year there is still no sign of recovery for Twitter though Instagram seems to have stopped its slide and its engagement rate is beginning to creep back up. Here are the key social media trends and news items from the last 3 months.

Twitter’s Troubles Continue

Twitter’s stock price has continued its tumble amid renewed accusations of censorship, missed revenue targets and a number of changes to it’s senior staff. Despite achieving slightly above the forecasted increase in user base Twitter fell short of its revenue target by 2.2% equating to roughly $13 million. Continue reading

Social Media – Digital Minds 2016

Digital Minds Rob Thomas Social Media

Digital Minds Rob Thomas Social Media

Despite what some naysayers thought 3 or 4 years ago it’s become clear that Social Media is now a core element of Digital Marketing. Whether it’s simply maintaining a brand presence, creating brand awareness, utilising a Social Media platform for Reputation Management or simply to show off your product it’s undeniable that Social Media provides a whole host of advantages.

Simply ‘doing Social Media’ isn’t quite as simple as just setting up a Facebook Page or Twitter Profile for your business and posting about your products. There’s so much more that can be done and there are a few things that you really should avoid.  Continue reading

5 Tips for engagement using Social Relationship Management

Social relationship management principlesSocial media provides great opportunities for engaging with your customers but managing that engagement across multiple platforms can sometimes be a challenge.


Social relationship management (or to use a term more recognised, social CRM) can help you and your team manage your online engagement effectively. Many businesses will still keep the overall responsibility for social media marketing and management with one person but social relationship management can help you spread the workload. Not only will it improve your ability to listen and engage with your customers but will also help your staff improve their knowledge. Continue reading

5 Social Media Tips for Professionals

Image showing social media principlesSocial media continues to grow with new platforms still appearing and improvements to existing platforms being made all the time. This means social media is an ideal place for you to establish your personal brand. It’s one of the first places people will go to find out about you. For example, employers are increasingly using social media to recruit. In addition, when considering working with someone for the first time, businesses turn to social media. They want to find out about the person they are dealing with as well as the company.

Social media platforms allow you to create and establish your online identity more easily than ever before. But care is needed to ensure that you establish a credible online presence and reputation. Continue reading

5 Ways to Boost Your Business Blog in 2013

This video has tips on how to keep your business blog engaging.

Increasingly the most important currency on the web is great content coupled with a loyal community. Whether it’s to shop, stay up-dated or to be entertained; billions of people access the internet every day prepared to engage with their favourite brands.

To grow a community around your content, your marketing plan should encourage customer interaction via social media websites – and just as importantly, from your blog.

Here are five ways to achieve a more engaging blog for the coming year. Continue reading