Last week we spoke about the importance of Twitter marketing, Twitter Lists and how to customise your profile. We hope that you applied what you learned to your Twitter profile as part two reveals even more marketing tips. Before long, by following our Twitter marketing tips, you’ll be able to make a considerable difference in your brand’s social media marketing efforts. Let’s get started!
Considering the significant growth of social media, brands need to get in front of customers where they are. With 362 million monthly active users, companies can no longer ignore the importance of effective Twitter marketing. This social networking app can be an incredibly powerful tool to help promote your brand, attract new customers, interact with existing customers, introduce special offers and to keep an eye on your competitors.
With so many people using the app, the sooner your brand gets into the swing of Twitter marketing, the better. Planning an effective marketing strategy often seems like a real challenge as Twitter is a very busy environment. All types of companies (and individuals) seem to use it in some shape or form and you can too with these simple tips.
There is a so much information on the internet aimed at start-ups and small businesses including marketing strategy advice. Looking beyond those guides promising you the world for a few measly pounds, there isn’t just one right solution. Unless you are the one in a million lucky businesses with the ‘perfect product’, at the perfect time and in the right place, you need a sound marketing strategy.
Start-ups and small businesses survive and thrive across many industries and we’ve worked with several ourselves. At the same time, there are some that unfortunately fail to find the right business model that can generate returns on a regular basis. Two of the biggest stumbling blocks for SMEs and start-ups centre around marketing where there is either too much or too little of it!
Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.