The continued growth in the adoption of mobile devices such as smartphones and tablets will see consumers continue to use email as one of the preferred ways to stay in touch with their favourite brands. Meaning the ‘mobile web’ will provide more opportunity to engage customers effectively using email.
This video has tips on how to keep your business blog engaging.
Increasingly the most important currency on the web is great content coupled with a loyal community. Whether it’s to shop, stay up-dated or to be entertained; billions of people access the internet every day prepared to engage with their favourite brands.
To grow a community around your content, your marketing plan should encourage customer interaction via social media websites – and just as importantly, from your blog.
Here are five ways to achieve a more engaging blog for the coming year. Continue reading
There have been many blogs in the last few weeks about the latest LinkedIn updates, including the most recent introduction “LinkedIn endorsements”.
And according to hubspot, LinkedIn is 277% better for lead generation than other social networks, so there is a good reason to take notice of these changes and work out how to make the most of them!
The purpose of this Blog and the accompanying video is to bring information and help on the latest developments together in one place:
- 3 Top Tips on why you should use endorsements the “right way” to gain maximum benefit
- Links to some very useful resources and “how to guides” on endorsements
- Top tips on the other LinkedIn Update Continue reading
Erik Qualman – Socialnomics
“Social media offers a level playing field”
Simplifying the complexity of digital life is the key to success. For small and medium sized businesses social media should be almost as important as it is for larger businesses, if not more. This is because the resources they have, do not match up to those that larger companies have. Social media offers equal opportunity between small and large businesses (offering a level playing field).
Below are some interesting facts taken from the social media video in Erik’s presentation:
- Over 50% of the world’s population is under the age of 30
- Over 40% of the Fortune 500 is anticipated to no longer exist in 10 years’ time
- Porn has been overtaken by Social Media as the #1 activity on the web
- Weekly Google traffic in the U.S.A is topped by Facebook
- A huge 1 in 5 straight couples meet online and a bigger 3 in 5 gay couples meet online
- Blamed on Facebook is a massive 1 in 5 divorces
- If Facebook were a country it would be the 3rd largest country in the world, with a population double the size of the U.S.A.
- Half of the companies running SuperBowl commercials don’t post their ads onto YouTube Continue reading
Facebook Timeline for Business Pages have been with us since the end of March and whilst most people are getting to grips with the changes there are still some common mistakes being made out there. Below are some of the most common mistakes to avoid.
1. Ignoring the Timeline Cover Image Guidelines
Facebook issued strict guidelines on what can be included in the timeline cover photo. Saying that other people are doing it is no excuse and could result in your page, content and all its fans disappearing overnight. Covers must not include: Continue reading
Social Media is here to stay and the rate at which it’s growing and changing can make some businesses feel uncertain about jumping into the world of Social Media Marketing. Existing channels like Facebook and Twitter are regularly making updates and improvements to their systems and the introduction of newer platforms like Pinterest and Google+ just confirm that not only is it here to stay, but social media is continuing to grow.
Many people are already using social media to successfully develop their business and marketing initiatives, and if you’re not already using social media in your business below are 3 reasons why you should be.
1. Free Word of Mouth Publicity
It is a commonly known fact that we consider reviews and recommendations before making a decision to buy, whether it’s an online or offline purchase. Your online reputation can make or break that decision to buy. Using social media to tell people about your products or services, giving out useful information and giving your customers the chance to comment on the posts can help establish your online presence. If unsure about buying a product most people will ask friends if they have either bought the product or know anything about the company. Before social media, that would have been a one to one request. Since the advent of social media, people can not only ask hundreds of people at a time the same question, but can also let those hundreds of people know when they’ve found a good product, useful article of helpful company – free word of mouth publicity.
2. Gain Trust Through Better Business Service
People’s buying habits have changed. Many no longer want the formal buyer-seller relationship but are looking for more informal but interactive business dealings. By creating an atmosphere that allows prospective and previous buyers to voice their opinions or make suggestions, social media platforms can be used to share that information much wider than previously. Sharing pictures, videos or just useful industry information can help gain the trust of your audience and make the conversion from lead to sale much easier.
3. Re-Inforce Your Online Presence and Reputation
Social Media allows you to collaborate across a number of channels and a company presence can be linked consistently across channels to improve visibility. Social media users can conduct substantial amounts of research in just a few clicks and a company image or good review popping up across various sites can improve credibility and reputation
If you’re convinced now that social media is the way to go, that’s great, but before you jump in, remember it’s important to have a social media strategy so you don’t lose your way. Social Media Marketing will only work for you if you know what you want to get out of it. If you’re not sure where to start or need some help contact us.
If you’ve got any hints or tips that can help our readers, feel free to put them in the comments box.