Google has become more than a household name as the search engine handles approximately 70% of all online requests. Of course, that’s not all Google is responsible for as they are also involved in cloud services, hardware, software and online payment solutions. While there probably aren’t too many people unfamiliar with Google, how did the company start? Who was responsible for creating this immensely powerful search engine?
Deciding on how to promote your business can be challenging, especially as technology keeps evolving. Whatever you decide to do, just make sure that Facebook ads are at the top of your list. It may sound a little crazy but if you don’t have a Facebook business account today, it’s like not having a Nokia 3310 in 1999.
While Facebook has been around for more than a decade, the concept of an effective social media strategy is constantly changing. Posting a weekly or daily blog is no longer enough to generate the leads required to justify a successful campaign. More companies have turned to Facebook marketing, using Facebook ads to reach their desired target audience.
Many businesses find that lead generation is one of the most challenging activities when trying to promote their brand. In many cases, companies lack the resources and marketing team to generate the type of quality B2B leads they require. Essentially, your marketing budget and the quality of your sales pipeline will directly affect your lead generation capabilities.
When it comes to finding new business, you need to understand and implement certain lead generation strategies and using your website effectively is paramount. Generating leads and converting them into loyal customers is the name of the game and this article will help get the most out of your B2B lead generation strategy. But first, here’s a quick recap on what lead generation entails and the different types of leads.
Content creation can be challenging depending on what you write, where you post it and who you are targeting. It can even get a little trickier when you want to use it with social media but whatever you decide to create, always make sure it’s worth reading. Don’t simply write a blog for the sake of writing a blog, make it count for something and the same applies to social media.
In today’s digital world, content creation comes with many distractions and ideals in terms of showing up on popular lists and sites. That’s without even mentioning backlinks, SEO strategy and influencers which can all be rather overwhelming. What can you do to avoid being distracted and make your content creation strategy work for you?