All sorts of businesses rely on brand image whether you’re a start-up trying to enter the market or an established company. Brand image is one of the most important aspects of a successful business as public perception is essential. This is especially the case in today’s digitally-driven world where you can find most of your target audience on the internet.
Today’s digital-driven world is rife with talks of AI (Artificial Intelligence) and robotics displacing many human jobs. While it may not happen in the near future, it is certainly not as far-fetched as it was a decade ago.
With technology advancing at a frightening speed, it is only a matter of time before we see major developments across numerous sectors. Artificial Intelligence tools could one day generate content, automatically correct grammar, spelling and proofread emails among many other applications.
Whether you’re a blogger or a business building up your follower base, a good quality email list is vital. While email marketing remains a valuable weapon in your arsenal, it’s only as good as your content and subscriber list.
Before we get started, remember to follow best practice according to GDPR and the CAN-SPAM Act. We covered email marketing rules and regulations in a previous article which you can find here. This also goes hand-in-hand with creating opt-in forms that give visitors the opportunity to agree to receive email communications from you.
Besides all the controversy over data security, Facebook remains the largest social network on the planet. While some brands choose not to use it for various reasons, it’s becoming increasingly difficult to ignore the impact it can have in the online business world.
If you want the right people to see your Facebook ads more frequently, you must consider using the Reach objective. Don’t worry, if you don’t know what that is, this blog is just for you. We’ll help you discover the full might of Facebook Reach Ads targeting the right custom audiences.