Writing a consistently high-quality blog isn’t as easy as you may think. It involves so much more than simply putting it online and waiting for customers to magically appear. This is essentially one of the many blogging mistakes people make all too often. Truth is, blogging is one of the best ways to drive inbound traffic and convert visitors into potential customers. It really should be a top priority in your marketing strategy.
As a business owner, it’s important to understand your customer success journey as it will have a profound and direct impact on your brand. While there are several overly complicated definitions of a customer success journey, it all comes down to ‘delivering exceptional outcomes and experiences while being able to accurately measure results.’
Customers are often anxious when making an online purchasing decision but it involves more than saving a few quid. There is intent behind every purchase and customers need help making the right choice. Getting your message across to the right people and encouraging them to take action is all part of creating a customer success journey.
Do you want your brand to have a good online presence? Besides a good product or service, you need to have quality social media profiles and actively engage with your audience.
Brands use social media profiles for various reasons from getting more online exposure, connecting with fans or customers to improving their online reputation. Whichever way you look at it, social networking is key to success in today’s online driven world. Without social media, some may say you don’t exist!
Are you using Google to help grow your business in the digital realm? Do you know what Google My Business (GMB) is and how to use it? This article will highlight some of the major benefits of having a business listing on Google and how you can set yours up in a few simple steps.