Building An Email List With Social Media

Whether you’re a blogger or a business building up your follower base, a good quality email list is vital. While email marketing remains a valuable weapon in your arsenal, it’s only as good as your content and subscriber list.

Before we get started, remember to follow best practice according to GDPR and the CAN-SPAM Act. We covered email marketing rules and regulations in a previous article which you can find here. This also goes hand-in-hand with creating opt-in forms that give visitors the opportunity to agree to receive email communications from you.

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4 Key Social Media Trends In 2018

social media trends

Where has this year gone? It’s already December and with Christmas just around the corner, have you even considered marketing and social media trends for 2018? No-one wants to be behind the eight-ball but you also don’t want to invest in something that may not stick around. Knowing what is relevant to your business and the trends that lie ahead are of the utmost importance.

Brands are doing everything they can to grab the attention of their audience but each year it gets more challenging. Competition grows daily while our attention span decreases where companies now only have 8 seconds to connect. It’s no surprise really considering users scroll through 300 feet of content every day. So how can your brand keep ahead of the curve and plan for 2018? Continue reading