6 Content Marketing Tips To Increase Conversions

content marketing

More people are searching for things they want online and in order to stand out, you need content that converts. No matter what type of content you want to publish, you need a good content marketing strategy. In 2018 and beyond, just having content is not enough. Fact is, creating content with no clear goal or added value in mind could harm your business.

You need content that encourages your audience to take action and, at the same time, adds value. The difference between good and great copy is a clearly defined content marketing strategy that takes into account your needs, wants and abilities. This will make your content easier, quicker and cheaper to create.

It’s important to have clear goals and measures in place for content marketing. Avoid simply producing content because you think you should. All content should have a purpose whether it’s lead generation, driving referrals to your website, brand awareness or data capturing. Continue reading

Video Marketing: An Essential Guide

video marketing
Video marketing is not a new concept but many don’t fully comprehend just how powerful it is. Videos appeal to all the major senses of sight and sound and require little effort to ‘consume’. In addition, modern technology has also made it incredibly easy to share. That’s why many videos go viral and those that don’t, still get viewed and shared.

The ever increasing popularity of online video proves that many people prefer to watch a video that shows them how to do something rather than reading about it.  As a result, video delivers a much higher response rate and creates better informed customers.

Whichever way we look at it, video marketing as a strategy is the future, more than most other types of content. In this guide we reveal some of our top tips to help you create inspiring and actionable online videos. Continue reading

Affiliate Marketing Blog Series Part 7

Affiliate Marketing

If you’re a marketer or someone with industry knowledge, you should have a good idea what affiliate marketing is. For those who don’t, affiliate marketing is a type of performance-based marketing where an online retailer, for example, pays affiliates commission for every visitor that they refer to their website to buy products. This relationship helps the business to get more organic leads interested in what they have to offer.

Affiliate marketing overlaps with several other Internet marketing tactics as affiliates often use regular advertising methods. Some methods include organic search engine optimisation (SEO), paid search marketing (PPC), email marketing, content marketing and display advertising. Sometimes affiliates use less orthodox techniques including publishing reviews of products or services offered by a partner. In essence, affiliates are not subject to the business’ marketing tactics and are free to promote products as they see fit. Continue reading

Social Media Marketing: Blog Series Part 5

social media marketing

We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading