Social media optimisation (SMO) can be an important feature in helping your business successfully reach its objectives. Social media extends well beyond the marketing mix and brands should integrate it into a number of key marketing activities. Remember, social media is an engagement channel to promote brand awareness, special offers and, of course, customer loyalty. This is where social media optimisation comes into the equation.
If your business has any sort of online presence, you can’t afford not knowing how to monitor social media mentions. While some customers still contact businesses directly to resolve a query or lodge a complaint, most tend to voice their opinions on social media. As a result, brands must have a social listening strategy in place to track social media mentions. It allows brands to track, analyse and respond to online conversations about your brand and industry.
Gathering data from social listening can help you manage every aspect of your business, from public relations and customer services to product development and marketing. Without a social listening strategy, your brand is missing out on valuable insights like what customers think about your brand and what they are saying about your competitors.
Competition forms part of our daily lives whether we like it or not and your business is no different. Regardless of your products or services, you need to perform a Competitor Analysis to see who you are up against. In Digital Marketing a Competitor Analysis is an extremely multifaceted process looking at more than just your competitor’s website. A good analysis includes identifying their entire online presence, the actions they take and the techniques they use.
Seeing as you will be competing with other businesses to find potential customers, ask yourself these questions. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly, what is the competition doing to stop potential customers from finding you?
An effective competitor analysis should be a comprehensive document outlining all the key elements. In this article, we will show you what to look for and why it’s so important to understand your competition. You can often do the surface level analysis on your own but you need certain tools and expertise to do a deeper competitor analysis.
For some time now people have increasingly turned to the internet as their primary source of information. And why not, as modern day content marketing means there is always information available in some shape or form. Whether you’re looking for company or product reviews or want to learn something new.
The way we search for information has quite literally paved the way for smart content marketing strategies. Creating the right type of content gives small businesses an ideal opportunity to become their own publishers. It also allows them to compete with much larger organisations online. The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Continue reading