We’re all familiar with the idea of ‘Brand.’ Creating something unique and recognisable about your business that people associate with it, this directly correlates to being remembered and trusted. Building your Brand gives your business an identity of it’s own, something your customers and prospects can identify with. When done correctly your Branding should invoke feelings of trust, turn customers into fans and be recognised simply from a logo or catchphrase. Whether you’re B2B or B2C having a strong Brand is key to ensuring your businesses success.
There is a lot of literature on the internet aimed at startups and small businesses. Even when you look beyond the guides promising you a way to earn thousands a month just by sitting at home there are still a lot of snake oil salesmen. The truth of the matter is there aren’t any get rich quick schemes. Unless you’re the 1 lucky business in 100,000 that has the perfect product, at the perfect time, in the perfect place, it’s just not going to happen.