Blog Series: Landing Page Optimisation For Better Lead Generation

WSI has created a webinar series that will run over the next few months. The most recent was a webinar hosted by Conversion Rate Optimisation expert, Marty Greif. He explained in detail the importance of good quality landing pages and the impact it has on lead generation.

As well as tips on how to create high-converting landing pages, he covered several other important insights. This includes what landing pages are, understanding their value and what many brands do wrong.

Continue reading

How To Create Website Content That Converts

website content

Writing good website content can be a fickle business as you only have 15 seconds to grab the reader’s attention. That means getting to the point without fussing about too much.

Whether you’re new to writing website content or an experienced professional, there’s always something to learn with web copy as grabbing attention early on is just the beginning. In this article, you’ll discover how to make your main website pages stand out so they can attract, interest and convert visitors into customers.

Continue reading

Which SEO Ranking Factors Are Most Important?

SEO ranking factors

SEO requirements change frequently and that means finding ways to keep your search rankings up there. You need to know what to focus on and how to fix something that could be impacting your brand’s visibility. With more than 200 SEO ranking factors, which ones are more important?

Continue reading

Short-Form or Long-Form Content? Which Is Better?

short-form content

As a content marketer, you should know the importance of developing a quality content strategy to ensure that you reach your target audience with the right message. Recently, there has been some chatter around short-form or long-form content and whether one is better than the other.

Well, the content marketing world is forever changing and whilst short-form and long-form content has its place, there isn’t a right or wrong answer. A popular Google Search has been the question: “how long should a blog post be?” As you’ll discover later in the article, the answer may surprise you.

Continue reading