Competitor Analysis: Your Roadmap to Online Success

competitor amalysis smart research phraseCompetition is part of our everyday lives. Employment, and sport are competitive and even buying a house has an element of competition. Your business is no different. Whether its products or services, you will be competing with other businesses to win clients. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly what is the competition doing to stop those customers finding you?

Digital marketing has changed the way businesses create relationships with their audience. It’s far easier to connect and engage with people which in turn will increase sales and help your business grow.

Another way to help that growth is to conduct a competitor analysis. Understanding how you compare to your competitors will help you gain insights into things you may need to change or improve to help you on your path to success. Learn from your competitors strengths and weaknesses and use the information you find about their marketing strategies and tactics to help guide your own. Continue reading

How Does A Blog Help Business?

Why blog for business

Does your business have a blog? Does it update it regularly with quality content?

If the answer to either of these questions is no then you really should read on.

Having a well executed blog brings a heap of benefits to your business.  Continue reading

Benefits Of Paid Search Ads For Business

Paid Search Advertising Benefits PPC

Paid Search Advertising can bring many benefits to your business. Paid Search leads into various other areas of Paid Advertising such as Remarketing and Display Advertising, but is most commonly associated with Pay Per Click (PPC.) At it’s core Paid Search Advertising benefits your business because it allows you to get to get to the top of the front page of Google. Being first on the Search Engine Results Page (SERP) means more people will see your ad and are far more likely to click on it.

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Marketing For Startups & Small Businesses

Startup startups marketing strategy

There is a lot of literature on the internet aimed at startups and small businesses. Even when you look beyond the guides promising you a way to earn thousands a month just by sitting at home there are still a lot of snake oil salesmen. The truth of the matter is there aren’t any get rich quick schemes. Unless you’re the 1 lucky business in 100,000 that has the perfect product, at the perfect time, in the perfect place, it’s just not going to happen.

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