There is a lot of literature on the internet aimed at startups and small businesses. Even when you look beyond the guides promising you a way to earn thousands a month just by sitting at home there are still a lot of snake oil salesmen. The truth of the matter is there aren’t any get rich quick schemes. Unless you’re the 1 lucky business in 100,000 that has the perfect product, at the perfect time, in the perfect place, it’s just not going to happen.
Panda, Penguin and Hummingbird – the major Google algorithm updates. You may well have heard about them so know why they’ve been introduced. If not, put simply, Google want to give searchers the best results they can and they’re not happy with people who are trying to fool their search engine. There’s a good summary of the major changes in this article by Groove.
Some older Search Engine Optimisation (SEO) practices (we call them ‘black hat’ practices) were all about fooling the search engines to get their entries higher up the search rankings. In the earlier days of the internet it was generally accepted that you’d have to sift through results, but things have moved on. Searchers are more discerning. They want the most relevant results, first time. They want answers to their questions and so the search engines have to move on too. The Google algorithm updates are all about improving the search experience to meet our demands. Continue reading →
Changes in the world of Search Engine Optimisation (SEO) mean it’s getting harder for businesses to maintain the search engine rankings of their websites. Updates like Panda, Penguin and the more recent Hummingbird mean that the old ways of ‘tricking’ the search engines into displaying you at position 1 are well and truly gone.
Personally I think this is great! Those old ‘black hat’ practices did not give the searcher what they wanted and so are rightly being outlawed one by one.
Google search results are all about delivering the best results for the user. You need to optimise your whole web presence. If you want to rank well you need to invest in long term best practice SEO using content and social. This is a great combination and one we call AdaptiveSEO™
Pay Per Click advertising can sometimes be perceived as a more expensive advertising option than things like Search Engine Optimisation. Search Engine Optimisation will still cost you, whether that’s in terms of actual hard cash or your time. When used correctly Pay Per Click marketing can bring rapid results and also help ensure that your SEO efforts are more defined.
Below are 5 ways a Pay Per Click campaign can help achieve your online marketing goals.