Thursday 21st November saw the first Mix Marketing Conference which brought sales, marketing and communications speakers together with business professionals from across the southwest.
The all-day event was held at the prestigious Cheltenham Chase Hotel in Brockworth which catered well for the attendees.
It was a great show with over 50 representatives from various business sectors. From lawyer services to events services, the room was thriving off networking enthusiasm.
The day of Mix Marketing Conferences was structured around six world class speakers who gave engaging and informative presentations.
There were lots of hints, tips and takeaways, far too many to list, so we’ve chosen 1 top tip from each speaker.
Online video is accessible and popular which has proven itself as an effective way to improve customer engagement, increase brand awareness and attract search engine traffic to a landing page.
As such, Forrester Research suggests that a video makes it 50 times more likely that you’ll get a front page Google result. This makes it a very attractive way of getting your message seen, and indeed, heard.
In this video we share our video marketing best practices on how to prepare for a successful campaign.
What exactly is content marketing?
Content marketing is a way of attracting and retaining customers by producing and sharing regular information that is useful to them. This can be by way of blog posts, whitepapers, video etc.
It doesn’t matter what type of business you’re in publishing information that’s relevant, useful and easy to find for readers, can eventually bring in new business. However, there’s so much content out there, it’s not always easy to know what you should put out or how often.
With Google continually striving to ensure that search result content is relevant to the search term, it is important to make sure that your content is not only easy to find and share, but that it is quality content. Whether you’re producing blogs, whitepapers or producing videos, make sure that the content is relevant to your readers and that any links within that go to other posts are also relevant. Continue reading
SEO or Search Engine Optimisation to give it its full name is the process that helps your website appear higher on the results page when a search for your product or service is done.
If your business appears on page 1 of the search engine results there is a higher likelihood that potential customers or clients will contact you. Approximately 70% of click throughs from the search engines come from non-paid (organic) search results. So, in today’s world of internet marketing, ranking on page 1 of the search results is very important.
Unlike paid search marketing (pay per click or PPC) there is no quick fix for SEO. It can take many months to achieve the search rankings you need to increase the number of incoming enquiries. Continue reading
Search Engine Optimisation may have been taking a back seat recently due to the increase in use of Social technologies; but a good Search Engine Marketing campaign will still drive quality traffic to your website!
In this video we share our Search Engine Marketing best practices that help to avoid being penalised by search engine algorithm updates:
1. There Are No Search Engine Marketing Short Cuts
There are no magic formulas or ‘SEO systems’ that guarantee to achieve sustainable top search rankings. Continue reading
There are two ways you can drive traffic to a website: organically or non organically, e.g. paid search advertising.
Non organic paid search adverts will continue to work for your business as long as you continue to pay for them.
For small businesses, this can be an expensive means of acquisition.
It’s not only the up-keep costs of paid search advertising that are a threat to your websites rankings. Are you familiar with Google Panda and Google Penguin? These are algorithm updates which are aimed at reducing a websites search engine rankings if they are ranked as a ‘low quality site’.
Therefore it is essential that your website is managed and maintained to avoid falling into these traps.