SEO requirements change frequently and that means finding ways to keep your search rankings up there. You need to know what to focus on and how to fix something that could be impacting your brand’s visibility. With more than 200 SEO ranking factors, which ones are more important?
The primary goal for a business is to make it easy for online visitors to find their content. There are several SEO tips that can help from keyword research and image optimisation to SSL certificates and site loading speed. People use search engines to find what they are looking for which means your brand needs to stand out.
A fully optimised website with the right keywords placed strategically throughout your content is vital to the success of your SEO strategy. However, there are a few other things you can do to improve your search engine rankings. Whether you’re a B2B or B2C brand, your ultimate goal should be to generate more website traffic. After all, more traffic means more potential customers.
So you’ve written your first few blogs and your website is up and running but now comes the tricky part. That’s right, it all comes down to driving traffic to your site and online content with search engine optimisation (SEO).
While SEO is not rocket science, it does require some planning, research and understanding. If you don’t apply proper SEO strategies to make your site ‘findable’ (indexable), nobody will even know that you exist. In this article, we take a closer look at some SEO terminology and how to implement it.
Many businesses know they need a new or updated website but struggle to articulate what they need in terms of website SEO. Customers use search engines to gain access to the internet which means your business’ website must be optimised. Considering that Google’s search engine runs 3.5 billion searches every day, targeting this audience is a real no-brainer. However, getting your website SEO just right requires a strategic and necessary approach regardless of your website’s topic.
The primary goal for a business is to make it as easy as possible for their customers to find them. While paid search works wonders as a short-term solution, especially for specific campaigns, you cannot succeed without effective SEO. This includes on and off-page SEO, keyword research, backlinks and Domain Authority among others.