What Exactly Is Search Engine Marketing?

Search engine marketing, also known as SEM, remains an incredibly powerful way to grow your business in a competitive environment. There is no denying that, in today’s digitally savvy world, there are millions of businesses vying for the same attention. This means that online advertising has never been more important to nearly any type of organisation. Put simply, search engine marketing is ideal to better promote your products or services while growing your business.

For many, SEM ranks above SEO but they are both essential components to your overall online marketing strategy. There is no magic formula to continuously achieve top spot in search rankings and if you think you can artificially boost rankings, think again. Google, Bing and other search engines constantly combat old methods to ensure search results are relevant and fair.


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Search Engine Marketing: Blog Series Part 3

search engine marketing

Search engine marketing attempts to increase visibility and relevant traffic to a brand’s website primarily through paid advertising (PPC). It goes hand-in-hand with organic SEO and can be extremely effective for increasing website traffic. With more consumers researching and shopping for products online, search engine marketing has become even more crucial.

You may recall that we looked at SEO in Part 1 and Part 2 of the blog series. Today, we hope to shed some light on search engine marketing and how to best implement these strategies. Continue reading