Regardless of the field you’re in, your brand must be dedicating some time to prospecting. Social selling actually falls into this category and by devoting some extra time and perfecting certain prospecting techniques could have a significant impact on your ability to find and close new prospects.
Social Selling is the big buzzword in Sales at the moment. But I can understand plenty of people who think it’s a flash in the pan. If you’ve got by in Sales for 20 years without it why would you need it now? It seems like it involves a lot of work and at the end of the day is it really going to close any deals?
We’ve written a lot on Social Selling, at this point most business owners and Sales Managers recognise it’s value. Despite being recognised as a valuable technique by most B2B sales professionals Social Selling is still only practiced by around 25% of them. The reasons for this vary. For many Sales Professionals devoting time to something like a Twitter or Facebook profile rather than cracking on with calls and traditional prospecting feels like a waste of time. For people highly focused on targets changing their tried and tested methods is seen as an unnecessary risk to their commission.