When you hear the words ‘sales tracking’, it is often associated with large chunks of data which aren’t interrelated with other business platforms. Consequently, tracking often isn’t thought of as even an option for SME’s.
Experts expect online sales to rise by 12% in 2013, but there are still 22% of people that state they would never buy online, even if they research on the Internet. If you are offering a multi-channel sales platform, you need to take every sale into account when measuring the effectiveness of your marketing mix.
To cut to the chase, if you provide customers with the option of buying over the phone, without sales tracking, you will not see where these sales are originating from.
Bridging this gap between website page visits and telephone conversations is Response Tap, which is essentially a tracking service.