A good responsive website and seamless user experience can leave a lasting impression on visitors. From a marketing perspective, websites, landing pages and mobile have become even more important. The ability to integrate with social media and other platforms makes cross channel marketing not only possible, but easier to manage and maintain. Continue reading
Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.
The ability to sell online combined with the increase in good quality self storage facilities means there are more people than ever setting up business from home. In fact online selling or eCommerce is growing so much that it is currently expanding at 7 times the rate of offline retail growth. Setting up online may be the quicker, more cost effective option with no premises to find or refit, but it does come with its own challenges. If you don’t have a plan or strategy, it can cost you dearly.
An effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer (and product) base effectively.
Here are five key areas of focus needed to achieve excellence in ecommerce.
1. Have the right ecommerce platform
Choosing the right eCommerce technology will set the foundation for your success. Take time to think about not only what you want your site to do but what your customers will want it to do. And don’t just consider today – think about how you see your business growing ion the future. Your selling platform will need to look good and be user friendly. But it will also need to be scalable, customisable and most importantly, be mobile friendly. Each year the number of people making purchases on their smart phones increases. In February last year visits to ecommerce sites via tablet and smartphone accounted for 45% of all ecommerce traffic in the UK. Continue reading
An engaging mobile ready website is essential to your online success and provides the hub for your digital marketing campaigns. Your email or PPC campaigns are what drive your potential clients or customers to your website. When they land, your website needs to take those visitors and lead them by the hand, converting them into leads and ultimately buyers. So, there are some key things to consider when refreshing, redesigning or building your website from scratch.
Here are seven key steps that will help you achieve website success.
1: Discovery – Understand What You Need
Most websites have to achieve more than one goal and you may well have many marketing objectives; brand awareness, education and sales are just a few. It’s important to focus on what your customers and potential customers want. Understanding who your customers are and what they want from your site is essential. Using buyer personas is an ideal starting point to guide you in the right direction. Continue reading