Through our work we often come across Pay Per Click ads that are almost spot on, but one aspect of them is letting them down. Unfortunately one small mistake can have a huge impact on your click-throughs and conversions. Something as simple as having an ad linked to the wrong page can snowball and end up costing you a significant amount of money. We’ve put together this list of 6 of the most common PPC shortcomings we come across. We’ll explain what the problem is and why it is a problem.
Ads Directed to the homepage or wrong page
Imagine if you were looking for a specific restaurant in a city that you aren’t familiar with. If you ask a stranger for directions to the restaurant, but they just send you to the city centre instead, that’s not a good or useful experience. This is a similar experience to when you send a potential customer to your website’s homepage from a PPC ad.
A big change is happening in the Google SERPs! A fortnight ago Google confirmed that they will be removing text ads from the right-hand sidebar on the search results page. The Google sidebar PPC ads have been a feature of AdWords from it’s beginnings in 2000 but very soon they’ll be gone from the desktop version of Google. This will have a number of effects, although there is some disagreement over what they will be, time will tell! Continue reading →
We recently interviewed Jack Porter-Smith of WSI Paid Search, a PPC expert and Google Top Ten Contributor as part of our ‘Grow With Digital’ series. Here are a few of the insights that came out of the interview.
Paid Search Advertising can bring many benefits to your business. Paid Search leads into various other areas of Paid Advertising such as Remarketing and Display Advertising, but is most commonly associated with Pay Per Click (PPC.) At it’s core Paid Search Advertising benefits your business because it allows you to get to get to the top of the front page of Google. Being first on the Search Engine Results Page (SERP) means more people will see your ad and are far more likely to click on it.