Paid Search Advertising can bring many benefits to your business. Paid Search leads into various other areas of Paid Advertising such as Remarketing and Display Advertising, but is most commonly associated with Pay Per Click (PPC.) At it’s core Paid Search Advertising benefits your business because it allows you to get to get to the top of the front page of Google. Being first on the Search Engine Results Page (SERP) means more people will see your ad and are far more likely to click on it.
The world of Paid Ads online can be a slightly confusing one, full of acronyms and jargon. Often multiple labels can be applied to a single ad. The two simplest ways to categorise Paid Ads are to split them into Search Ads and Display Ads.
Adverts have been a regular part of life for everyone using the internet from the moment they were born, whether it’s Billboards, Radio & TV ads or sponsored posts on your Social Media. Advertisers who use TV and Radio ads have always had to deal with people simply switching channel when their ad comes on. TV on demand and the ability to pause and fast forward live TV has only exacerbated their problem.
Pay-per-click (PPC) advertising can be profitable when used effectively but many businesses are put off by its complexities. PPC involves bidding on keywords or keyword phrases, running campaigns, collecting and analysing vast amounts of data, setting and sticking to a budget and closely monitoring results.
PPC will involve a certain amount of trial and error, but the following tips should help to make your PPC strategy as successful as possible. Continue reading