There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With the right advice and implementation, email marketing offers exceptional flexibility so you can really tailor your strategy to reach specific segments of your target audience. The secret formula to email marketing success include a few simple steps to keep your subscribers happy and engaged. Continue reading
If you’re doing any form of Content Marketing then you need a Content Marketing Strategy. Even if you already have one there’s no reason it can’t improve. In 2015 just having content isn’t enough. In fact just spending time creating content with little clear aim or value can harm your business.