Social Media Trends and News Q2 2016

Social Media Trends and News 2016

As we near the halfway point of the year there is still no sign of recovery for Twitter though Instagram seems to have stopped its slide and its engagement rate is beginning to creep back up. Here are the key social media trends and news items from the last 3 months.

Twitter’s Troubles Continue

Twitter’s stock price has continued its tumble amid renewed accusations of censorship, missed revenue targets and a number of changes to it’s senior staff. Despite achieving slightly above the forecasted increase in user base Twitter fell short of its revenue target by 2.2% equating to roughly $13 million. Continue reading