We recently interviewed Jack Porter-Smith of WSI Paid Search, a PPC expert and Google Top Ten Contributor as part of our ‘Grow With Digital’ series. Here are a few of the insights that came out of the interview.
Google Shopping has been around for a couple of years now but there are still a lot of people that aren’t using it. With the phasing in of the ‘Google Buy’ button you stand to lose a lot of business if you’re not using Google Shopping.
Paid Search Advertising can bring many benefits to your business. Paid Search leads into various other areas of Paid Advertising such as Remarketing and Display Advertising, but is most commonly associated with Pay Per Click (PPC.) At it’s core Paid Search Advertising benefits your business because it allows you to get to get to the top of the front page of Google. Being first on the Search Engine Results Page (SERP) means more people will see your ad and are far more likely to click on it.
The world of Paid Ads online can be a slightly confusing one, full of acronyms and jargon. Often multiple labels can be applied to a single ad. The two simplest ways to categorise Paid Ads are to split them into Search Ads and Display Ads.
Geotargeting is a great way to get the most out of your PPC budget. Many businesses have to make some consideration to location for the service or product they provide. If this is the case then advertising their product to everyone, everywhere is a waste of resources. So what is Geotargeting?
Customers are looking for you. If you don’t know how to get found, you’re lost. That’s the message from WSI Paid Search MD Jack Porter-Smith at this years WSI UK Digital Summit.
Jack is based in Toronto and not only runs WSI Paid Search but is also one of Google’s top ten Adwords Top Contributors. The team at WSI Paid Search not only run PPC and Google shopping campaigns but also display and remarketing campaigns, as well as providing comprehensive measurement, reporting and ROI tracking
Jack took to the stage to explain everything PPC. What it is, how it works and how you can maximise its use for your business.
First, let’s begin with where PPC started. Originally, PPC ads were small text ads. Then things progressed and you could also add static images. Now, in 2015, animated images, multiple products, video and much more all come together to form PPC campaigns. Continue reading