With so many digital marketing options, what is the secret to reaching online success? How do you effectively increase leads and sales?
Paid search advertising offers many benefits and gives your business the chance to remain top-of-mind with potential customers. This includes new visitors interested in your business or those who have already visited but not yet made a purchase. Don’t assume that customers who never converted on your site are lost opportunities; perhaps they just weren’t ready to engage. But if you don’t do anything to get them back, they may never return. Continue reading →
Digital advertising is the quickest way to get your business found online. Whether you have a physical shop or an online business, if you don’t appear in people’s search results, they won’t know where to find you. People may even be driving past you to get to a competitor that has shown up in their search results.
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business, but which online advertising strategy should you use and when? The following tips will help you work it out.
If you haven’t read part 1 of our Common PPC Shortcomings series you can find it here. In our day to day work we find a large amount of PPC ads have similar faults. Often they are the kind of thing someone setting up their own ads wouldn’t think of. This also means these things aren’t asked of an agency so even if you’ve outsourced to a professional you may unfortunately still have these problems present in your PPC campaigns.
Part 2 focuses on extensions. Call Extensions, Sitelink Extensions and Location Extensions. If you’re not sure what any of those are then you need to read on! There’s a good chance you might be losing out because you haven’t asked for these things. The right extensions can have a huge effect on Click Through Rates across the board.