A big change is happening in the Google SERPs! A fortnight ago Google confirmed that they will be removing text ads from the right-hand sidebar on the search results page. The Google sidebar PPC ads have been a feature of AdWords from it’s beginnings in 2000 but very soon they’ll be gone from the desktop version of Google. This will have a number of effects, although there is some disagreement over what they will be, time will tell! Continue reading →
Competition is part of our everyday lives. Employment, and sport are competitive and even buying a house has an element of competition. Your business is no different. Whether its products or services, you will be competing with other businesses to win clients. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly what is the competition doing to stop those customers finding you?
Digital marketing has changed the way businesses create relationships with their audience. It’s far easier to connect and engage with people which in turn will increase sales and help your business grow.
Another way to help that growth is to conduct a competitor analysis. Understanding how you compare to your competitors will help you gain insights into things you may need to change or improve to help you on your path to success. Learn from your competitors strengths and weaknesses and use the information you find about their marketing strategies and tactics to help guide your own. Continue reading →
We recently interviewed Jack Porter-Smith of WSI Paid Search, a PPC expert and Google Top Ten Contributor as part of our ‘Grow With Digital’ series. Here are a few of the insights that came out of the interview.
Google Shopping has been around for a couple of years now but there are still a lot of people that aren’t using it. With the phasing in of the ‘Google Buy’ button you stand to lose a lot of business if you’re not using Google Shopping.