The ads are up, the shops have been stocked and the lights have been turned on across the country.
Christmas is just six weeks away but fear not! It’s not too late to activate your PPC campaigns.
The benefit of using PPC advertising is that you can quickly make your business website visible to the search engines, which can start generating traffic.
Here are 7 tips for a successful Christmas PPC campaign.
1. Themed Landing Page. When your advert is clicked on, a customer will expect to be directed to the product or offer on your website. A link to your homepage simply won’t do because it will require the customer to go searching. Having a landing page, dedicated to what your advert is promoting, will both target their searches as effectively as possible and will also showcase your best Christmas offers. Continue reading →
The most effective online marketing strategies combine different tactics that work to complement each other. One of these strategies is online display advertising, which is the digital equivalent of traditional billboards – only much more effective.
Five ways you can improve your display advertising in order to increase your sales and grow your brand online:
Pay-Per-Click adverts are a great way to gain qualified traffic to your website or landing page with immediate effect, both nationally and locally. However, like all marketing activity campaigns should be carefully managed to avoid wasting your ad budget.
By combining the following 7 elements you can ensure your Pay-Per-Click campaign is properly optimised:
Pay Per Click (PPC) marketing is one of the most measurable forms of advertising and allows advertisers to track the activity from an ad through to conversion. It is also one of the quickest and most direct ways of driving qualified traffic to your website. However, a PPC campaign needs to be carefully thought out and managed if you are to avoid the costly mistakes of overspending or targeting the wrong audience.
Here are our 8 top tips for a successful PPC campaign
1. Set an objective
For most this will be increased sales generally, but for some the objective of a PPC campaign may be to capture data by sign up to newsletters etc., or to sell a specific product or service or to create telephone quotes. Whatever the aim, if you have a clear objective it will allow you to keep a clear focus. Continue reading →
This Video demonstrates 5 reasons why paid search advertising can benefit your business. There are several benefits to paid search advertising which makes it a viable choice for online advertisers that want to maximise their marketing budget.
Done right, a well devised paid search advertising campaign will enable you to target potential customers who are looking specifically for your services – and can pay for itself many times over. Continue reading →