Here’s What Happened With Google Ads In 2018

Google Ads

Digital marketing in itself is a broad term and consists of several elements. The world of Paid Ads (Google Ads) plays a significant role and if your business hasn’t yet tapped into its potential, 2019 is the year to start.

As many of you might know, one ‘human year’ is a lifetime in the digital world. Advances in technology, more upgrades and new algorithms occur regularly which means we need to learn fast and adapt accordingly. There’s no more hiding from technology and the sooner companies realise the importance of Google Ads, the sooner they will find success. Provided, of course, they know what they’re doing or partner with a digital marketing agency with PPC expertise.

In 2018 we saw many changes in the digital world including the rebrand from Google AdWords to Google Ads. That was only the beginning as there were many changes and innovations that followed. In this article we’ll briefly touch on a few but first, a quick recap on what Google Ads really is. Continue reading

Grow With Digital | Paid Search Expert Advice

Grow With Digital Paid Search PPC

We recently interviewed Jack Porter-Smith of WSI Paid Search, a PPC expert and Google Top Ten Contributor as part of our ‘Grow With Digital’ series. Here are a few of the insights that came out of the interview.

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Google Shopping – Boost Your eCommerce Performance

Google Shopping ecommerce

Google Shopping has been around for a couple of years now but there are still a lot of people that aren’t using it. With the phasing in of the ‘Google Buy’ button you stand to lose a lot of business if you’re not using Google Shopping.

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