Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track and attribute everything, there really is no reason to do anything ‘on-the-fly’.
Web analytics tools, for example, collect and report data on how people interact and engage with your website. Understanding these metrics enables you to identify your most effective marketing channels and help you gain a competitive advantage. Continue reading →
With so many digital marketing options, what is the secret to reaching online success? How do you effectively increase leads and sales?
Paid search advertising offers many benefits and gives your business the chance to remain top-of-mind with potential customers. This includes new visitors interested in your business or those who have already visited but not yet made a purchase. Don’t assume that customers who never converted on your site are lost opportunities; perhaps they just weren’t ready to engage. But if you don’t do anything to get them back, they may never return. Continue reading →
Pay Per Click (PPC) marketing is one of the most measurable forms of advertising and allows advertisers to track the activity from an ad through to conversion. It is also one of the quickest and most direct ways of driving qualified traffic to your website. However, a PPC campaign needs to be carefully thought out and managed if you are to avoid the costly mistakes of overspending or targeting the wrong audience.
Here are our 8 top tips for a successful PPC campaign
1. Set an objective
For most this will be increased sales generally, but for some the objective of a PPC campaign may be to capture data by sign up to newsletters etc., or to sell a specific product or service or to create telephone quotes. Whatever the aim, if you have a clear objective it will allow you to keep a clear focus. Continue reading →
This Video demonstrates 5 reasons why paid search advertising can benefit your business. There are several benefits to paid search advertising which makes it a viable choice for online advertisers that want to maximise their marketing budget.
Done right, a well devised paid search advertising campaign will enable you to target potential customers who are looking specifically for your services – and can pay for itself many times over. Continue reading →