Year-end is in sight and businesses around the world are starting to shift their focus more toward 2019. With the correct data, companies can use this time to reflect on last year and finalise next year’s marketing strategies. From social media and email marketing to PPC and SEO trends, it’s all about refining targets and setting goals.
The aim of any business should be to increase conversions and profit margins through an improved lead generation strategy. While that sounds pretty straightforward, it does involve some hard work and tough decisions for the New Year. The world is expanding at a rapid pace and people are becoming more tech-savvy. Customers are better informed in terms of digital marketing which means a winning SEO strategy for 2019 is essential. Continue reading →
Billions of people across the world access the internet every day whether they’re online shopping, keeping up with friends or purely for entertainment. For anyone to find your blog posts, SEO is fundamental in ranking your content higher in search engines.
If you know the basic elements of search engine optimisation, you can easily write an SEO friendly blog that search engines will love. Remember, SEO (search engine optimisation), is the process where you optimise your online content to make it easier for search engines to find and rank you.
SEO works when a user types a keyword or phrase to find what they are looking for and search engines will then display results of all the pages containing those keywords. Where your page ranks on the results will depend on how well it has been optimised. Continue reading →
We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO is the process of increasing traffic to your website by making it more prominent in search engine results (SERPs) using specific targeted keywords. It means getting good rankings for your targeted search terms across all search engines without having to pay for placements.
When you carry out a Google search, for example, you’ll see the regular results along with highlighted boxes at the top and on the right-hand side. These are “Ad related to ‘search term’” which means Continue reading →