GDPR: Tips On Managing Your Subscription Rates

GDPR

After a two-year-long transition period, the General Data Protection Regulation (GDPR) was finally implemented two weeks ago. GDPR now enforces and permanently changes the way you, as a business, collect, store and use customer data.

Most online advertising companies collect huge amounts of user data and while some followed best practice, many didn’t. They’ve been known to exchange and sell user data to third parties, which may seem unethical but a ‘necessary evil’ as this data helps target ads to the right users at the right time and place. While this does maximise return on investment (ROI) for publishers and advertisers, it comes at the cost of user privacy.

Some of us had a good idea of what GDPR could mean for subscription rates but we did not expect this. Continue reading

How to Build an Opt-in List for your SMS Campaigns

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When it comes to launching a marketing campaign everyone knows they need a message and an audience. They understand that whatever they put out there needs to be relevant to their audience, and that audience needs to be interested and engaged if campaigns are to be successful. SMS campaigns are no different. You need to have a relevant message or offer and an interested audience – that means a good quality opted in list of contacts. Notice the use of ‘opt in’ – it’s very important. If you’re going to use SMS marketing you need to stay within the law!

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