Marketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what you want them to buy or do. Continue reading
1. Who wants to know how much an online review is worth?
The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.
We’ve all been there. You provide a great service or product for a customer, they’re really happy with everything and promise to give you some feedback or leave a review. The days pass by, they turn into weeks. That review is never coming. At this rate it feels like you’ll never get more reviews. Where did you go wrong? Continue reading