Are you using Google to help grow your business in the digital realm? Do you know what Google My Business (GMB) is and how to use it? This article will highlight some of the major benefits of having a business listing on Google and how you can set yours up in a few simple steps.
All sorts of businesses rely on brand image whether you’re a start-up trying to enter the market or an established company. Brand image is one of the most important aspects of a successful business as public perception is essential. This is especially the case in today’s digitally-driven world where you can find most of your target audience on the internet.
Online reputation management is becoming increasingly important for businesses around the world and the way you handle yours is pivotal. Putting it plainly, online reputation management (ORM) means taking control of online conversations between your business and potential customers.
While one should never expect bad things to happen, anticipating certain situations is a given. In business, things break or need tweaking which you can fix later but that approach doesn’t work for your online reputation. You should always give your company’s digital presence enough time and attention before a crisis hits.
People give feedback in different ways and when handled incorrectly, could harm your business. Many new and existing customers rely on online reviews from other customers when buying products and for that reason, it is essential to maximise positive reviews without ignoring negative ones. You need to handle negative reviews in such a way that it won’t put others off. Here, we look at four ways in which you can protect and improve your business.
For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation between your business and potential customers. Online reputation management is becoming increasingly important for businesses, so the way you handle yours is paramount.
The techniques and strategies behind it ensure that people find the right information when they look for you online. Effective online reputation management will help create a balance and counter misleading trends allowing you to be prepared for anything. We’ll show you a few simple ways to improve your online reputation including Google Alerts. But first, let’s take a look at why feedback (good or bad) is so important. Continue reading