Digital Marketing and the Rules of Engagement

digital marketing engagement dialBlogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!

So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading

The dos and don’ts of online customer surveys

customer surveys

Customer surveys are a great way to understand your customers’ mindset, which makes it easier to tailor your products and services to your target market. When used well, surveys will give you a great deal of information about your customers and will make them feel that you are interested in their opinions. However, there are several mistakes that businesses often make when setting up their surveys.

This dos and don’ts list will help you avoid them!

Do…

…make your surveys short and concise. While customers are often willing to engage in surveys, they won’t want to spend hours doing so. The most common consumer complaint about online surveys is that they are long and boring. So stick to the key questions and word them well. Continue reading

Managing your online reputation in four simple steps

Managing your online reputation

Online reputation is becoming increasingly important for businesses, so the way you handle yours is critical. Feedback can be given in many different ways, and if it’s not handled well you could be doing your organisation a big disservice. New and existing customers rely on reviews from other customers when they buy products, so it’s vital that positive reviews are maximised and negative ones are not left to languish in a way that will put others off.

Establishing and maintaining a good reputation will not only increase sales but will help turn loyal customers into online advocates, which will further bolster your brand. Following these four steps will help you improve customer sentiment when it comes to your brand, products and services. Continue reading

How to get the perfect Digital Marketing Mix

digitla marketing mix diagramAre you concerned you’re not achieving the best online results for your business?

Are you overwhelmed with the seemingly limitless choice of digital marketing options?

Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.

The following best practice digital marketing methods will generate growth by building on four key areas of focus:

  • insightful market research
  • effective customer acquisition
  • value added communications
  • lasting brand loyalty.

Continue reading