PPC Guide: Optimising Your Ad Campaigns

PPC

Pay-per-click campaigns (PPC) are often difficult to analyse as so much data is generated at a rapid pace. Not only is the sheer amount of data challenging but you also need to understand what to look at first, and how that information can help your brand achieve success.

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Google My Business: Tips For Beginners

Google My Business

Are you using Google to help grow your business in the digital realm? Do you know what Google My Business (GMB) is and how to use it? This article will highlight some of the major benefits of having a business listing on Google and how you can set yours up in a few simple steps.

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How To Create A Content Calendar For 2020

content calendar

It can be difficult to consistently create quality content as we all get side tracked by other pressing matters. In many cases, you have enough content for a few weeks but before you know it, you’ve lost the plot and haven’t posted anything for a while. This is where a content calendar can come in particularly handy. It not only helps you plan content ahead of time but it also makes posting to social media so much easier.

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Google Origins: Where Did It All Begin?

Google

Google has become more than a household name as the search engine handles approximately 70% of all online requests. Of course, that’s not all Google is responsible for as they are also involved in cloud services, hardware, software and online payment solutions. While there probably aren’t too many people unfamiliar with Google, how did the company start? Who was responsible for creating this immensely powerful search engine?

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