How To Use Sentiment Analysis

Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data daily, sentiment analysis is a hot topic of conversation. It has become an essential tool for businesses to extract invaluable data insights and automate various processes.

Did you know that the number of internet users has grown to over a billion in the last five years? In addition to that staggering fact, more than half the world’s web traffic comes from mobile phones. With all that data out there, how do you make sense of everything, let alone comes up with winning marketing strategies?

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13 Essential Digital Marketing Resources

digital marketing

It’s no secret that the digital marketing industry is growing even more rapidly and that means staying in touch with all the latest developments is crucial. With all the new digital data, apps and industry updates, it is easy to get left behind.

Considering the supersonic growth of digital marketing, we’ve compiled a list of 13 essential sources of the latest marketing news. This includes breaking stories, detailed analysis of marketing trends, various articles, publications and helpful tips.

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Digital Marketing And SEO: Blog Series Part One

digital marketing blog series

If you really think about it, the term digital marketing may seem misleading. For those who don’t know, digital marketing is not just about the internet, SEO or social media. Fact is, there are essentially two types of digital marketing; online and offline marketing. And within each of those, there are even more elements and categories to consider.

Among others, digital marketing include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. While it certainly is about promoting products or services through digital technologies, it also involves display advertising and other forms of media, online or offline.

Bear with us as we explain what you need to know about digital marketing. It’s such an interesting topic that we decided to do a blog series looking at the pillars of digital marketing. Continue reading

5 Ways Pay Per Click Advertising Can Improve Your Marketing

Pay Per Click advertising can sometimes be perceived as a more expensive advertising option than things like Search Engine Optimisation. Search Engine Optimisation will still cost you, whether that’s in terms of actual hard cash or your time. When used correctly Pay Per Click marketing can bring rapid results and also help ensure that your SEO efforts are more defined.

Below are 5 ways a Pay Per Click campaign can help achieve your online marketing goals.

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