Creating Buyer Personas From Real Data

Buyer Personas

We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading

5 Tips for Effective Email Marketing

Some people would say that email marketing has been overtaken and replaced by newer online marketing techniques like social media and search. Some would even go so far as to say that email marketing is in decline and no longer relevant in our modern digital age.

My response would be, that while the marketing mix has definitely been changed by social media there is still a place for email marketing. You can still gain new and repeat business from an effective email marketing campaign. However, with in boxes being filled up daily any email marketing campaign needs to be carefully thought out and planned.

So here are our tips on how to run an effective email marketing campaign.


Continue reading

Improving Your Online Sales with Display Advertising

The most effective online marketing strategies combine different tactics that work to complement each other. One of these strategies is online display advertising, which is the digital equivalent of traditional  billboards – only much more effective.

Five ways you can improve your display advertising in order to increase your sales and grow your brand online:

1. Begin with Targeting Continue reading

5 Tips for Converting Online Leads

Websites have moved on from being merely online company brochures. While your website should still be your online ‘shop window’, open twenty four seven for your customers to visit – it should also be working hard for you to convert visitors into clients.

Think of your website as an additional member of your sales team – always available and ready to win new sales. Just as you might invest in training for such an employee to hone his or her skills, your website can be a great instrument for converting more online leads by putting the right tools in place together with some tried-and-tested lead conversion techniques.

Continue reading