Paid Search Advertising – A Winning Formula

paid search advertising

With so many digital marketing options, what is the secret to reaching online success? How do you effectively increase leads and sales?

Paid search advertising offers many benefits and gives your business the chance to remain top-of-mind with potential customers. This includes new visitors interested in your business or those who have already visited but not yet made a purchase. Don’t assume that customers who never converted on your site are lost opportunities; perhaps they just weren’t ready to engage. But if you don’t do anything to get them back, they may never return. Continue reading

Creating Buyer Personas From Real Data

Buyer Personas

We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading

5 Tips for Effective Email Marketing

Some people would say that email marketing has been overtaken and replaced by newer online marketing techniques like social media and search. Some would even go so far as to say that email marketing is in decline and no longer relevant in our modern digital age.

My response would be, that while the marketing mix has definitely been changed by social media there is still a place for email marketing. You can still gain new and repeat business from an effective email marketing campaign. However, with in boxes being filled up daily any email marketing campaign needs to be carefully thought out and planned.

So here are our tips on how to run an effective email marketing campaign.


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Improving Your Online Sales with Display Advertising

The most effective online marketing strategies combine different tactics that work to complement each other. One of these strategies is online display advertising, which is the digital equivalent of traditional  billboards – only much more effective.

Five ways you can improve your display advertising in order to increase your sales and grow your brand online:

1. Begin with Targeting Continue reading