We’ve spoken at length about the importance of SEO for websites but what about e-commerce? It is no secret that the online shopping world is exceeding all expectations and the sector will likely continue to grow. In 2017, e-commerce sales totaled more than $2.3 billion worldwide and experts predict it could double by 2021.
While this is great news for e-commerce brands, they need to work extra hard to keep ahead of the competition. Finding ways to increase visibility and popularity online is becoming increasingly difficult but with the right digital marketing tactics, your business will come out on top.
Improving the search rankings for your e-commerce brand is more important than many might think. If your site does not appear at the top of SERPs when a customer is looking for a product, you will not generate new leads through organic traffic. Continue reading →
We hear this question more often than one might think and today, we’ll reveal some of the basics. Organic SEO is the process of increasing traffic to your website by making it more prominent in search engine results (SERPs) using specific targeted keywords. It means getting good rankings for your targeted search terms across all search engines without having to pay for placements.
When you carry out a Google search, for example, you’ll see the regular results along with highlighted boxes at the top and on the right-hand side. These are “Ad related to ‘search term’” which means Continue reading →