Social Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together. Continue reading →
1. Who wants to know how much an online review is worth?
The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.
In the digital age which we find ourselves in it’s very easy to get the feeling everything can be done via email, phone-call or over a GoToMeeting or Skype call. You’ll see a lot of content on this blog about the virtues of Marketing Automation and Personalisation. When these tools are used correctly you can give potential customers and clients a highly personalised experience. When you use Social Selling correctly your client will feel like they’re buying from a person rather than a faceless business. But does all of this completely replace face-to-face meetings?
The answer is simply that it shouldn’t. There is no better way to get a feel for a client or customer’s motivation, character and enthusiasm than in a face to face meeting. For many businesses this may not be viable but equally for many, especially B2B, this has until recently been a completely necessary part of working out a deal or closing a sale. Naturally there are downsides to face to face meetings, they take more time and will often require you to travel. One of the reasons many small businesses prefer digital alternatives is to keep costs lower and save man hours. Continue reading →
We’re all familiar with the idea of ‘Brand.’ Creating something unique and recognisable about your business that people associate with it, this directly correlates to being remembered and trusted. Building your Brand gives your business an identity of it’s own, something your customers and prospects can identify with. When done correctly your Branding should invoke feelings of trust, turn customers into fans and be recognised simply from a logo or catchphrase. Whether you’re B2B or B2C having a strong Brand is key to ensuring your businesses success.
Most business people accept the need for Social Media both on on a personal and Brand level. Most will also agree that a good reputation is important. When you ask what Online Reputation Management consists of you’ll start to get a lot of very different answers. For many people the term ‘Reputation Management gets them thinking about crisis management, what they need to be doing when their reputation comes under attack. In the modern, always-online world Reputation Management has become a far wider practice and something you can’t afford to not be doing.
There was a warm welcome for the Rugby Business Network yesterday at Kingsholm, the home of Gloucester Rugby. Businesses came together to network and talk about rugby and business in a no fuss, no pressure environment, as well as hearing from our 2 great speakers. There were many topics on the menu, but at the top of the list was both world cups.
First up was Amber Reed, England International, Bristol Ladies player and member of this year’s world cup winning squad. Trying to grow the women’s game has been on the agenda for some time, but off the back of the World Cup there is a concerted effort to try and improve not only the numbers of females involved in the game, but also the media coverage.
The men’s game is professional so a world cup experience in the men’s game is completely different to the ladies. I asked Amber about her personal experience of the world cup and also those of her team mates. Continue reading →