The rise of mobile and the need for a fully responsive website

Tablets and Smartphones

 

Websites used to be viewed on desktop screens. Now, websites are viewed on desktops, laptops, tablets and smart phones.

Businesses, companies and even networking sites are finding that their websites, and their landing pages, are being viewed across multiple devices.

 

For one, Facebook is undergoing a mobile revolution with four out of five of the 24 million UK users, logging on to the networking site each day using a smartphone or tablet computer.

And the restaurant and food industry are embracing the mobile movement more than other business sectors. A survey carried out by DudaMobile, found that restaurants and food services make up 28% of the total percentage of small to medium-sized businesses.
Continue reading

5 Tips for effective Use of QR Codes

QR CodeSome marketers think that QR codes are just a passing fad and only time will tell.  However, a properly used and displayed QR code can help businesses to increase sales and customer engagement in addition to allowing a business to gather important data.
The trick to enjoying these benefits is to put together a good marketing campaign that uses QR codes effectively and keep customers coming back again and again.  When setting up a marketing campaign using QR codes keep the following tips in mind.

  1. Have a Clear Purpose
    The key to success with QR codes is no different to any other marketing campaign – have clearly defined objectives.  Whether you want to issue discount coupons, provide information or simply collect data knowing exactly what you want to achieve will help you determine where you need to use the QR codes.
  2. Give People a Reason to Scan
    Scanning a QR code is quick and easy, but you have to give the customer a reason to scan.  It is vital that a simple instruction is printed next to or underneath  the code explaining why you should scan, for example “Scan this code to receive a free gift” The bigger the incentive, the more likely the customer will be to scan.  However, make sure your statement/offer is truthful and valid, if not you will very quickly lose customer trust.
  3. Location is Critical
    The decision of where to put your QR code is as important as what it has to offer.  If the code is somewhere that is difficult to access or competing for attention with other things, then it is likely that less people will scan.
  4. Use Designer Codes
    The standard black and white QR code will do the job, but a designer code may attract more customers.  A code designed for your brand not only increases recognition but can also provide the user with a certain sense of security as it is clearly tied in to your brand.
  5. Send Customers to a Mobile Friendly Site
    If the result of the user scanning to code is to be directed to a website make sure it is mobile friendly.  One of the worst things you can do is send users to a website that not only looks poor on a mobile phone but is also not easy to navigate.

Using QR codes to engage with users via their mobile phones is well worth the effort, for rewarding existing customers and also attracting new ones.  If you would like help to put together a mobile marketing campaign or strategy using QR codes, contact us on 01454 261111.

[starbox]

4 Tips for a Successful Mobile Website

Client Mobile Site

Social media continues to expand and the mobile landscape is changing rapidly as a result.  With more and more of us accessing sites whilst on the move using mobile devices, there’s a lot of potential new customers out there for businesses that get their mobile sites right.  It’s no longer enough to just have a website, if you want to keep or even increase your customer base, you need a mobile website that’s quick and easy for the customer to use.  Below are 4 tips that are essential for a successful mobile website.

1. Keep It Simple

Keeping your mobile site simple is essential to a good customer experience.  When on the move, your customers prefer not to have to scroll horizontally or zoom in and out of pages like they have to on a normal website.  Using fewer menus will make it easier to navigate and you may have to review your content to do this.  You will need to decide what information is most important for your customer to see first.  Use clear buttons that can be touched/tapped with a finger or thumb whilst on the move.

2. Prioritise Your Content

As said previously there’s a much higher chance that someone will be looking up your site when on the move, rather than sitting at a desk or at home (although that’s not always the case!).  As a result, your content may need to be amended to make sure that the key elements are at the top of the page.  For example, if you’re a restaurant, the first thing that you will probably want people to see when they search on their mobile is your location and your telephone number.  If you’re a retail company with a number of branches, most important might be a store locater.  Whatever the information is, the most important thing is that it’s visible immediately, without forcing the customer to go looking.

3. Use Images Sparingly

Mobile sites are often accessed using 3G connections, and sometime less in smaller towns and cities.  The average user is likely to abandon a mobile site if it doesn’t load within 10 seconds, so use of large images or graphics that could slow the load time of the site needs to be carefully considered.  There will of course be some instances where you may need an image, for example, your logo, or an advertising banner image, just remember to try and keep it simple.

4. Some Scrolling is OK

Some sites can’t escape the need to scroll vertically through pages, particularly retailers who may need to display product information.  Vertical scrolling is OK on a mobile site as most people generally expect to touch or tap their screens and browse through content on sites until they see the thing they’re looking for or that catches their eye.  Again the key thing is to keep these pages very simple, with easy to tap/touch links for further information.

So, in summary, when considering the content for your mobile website, keep it simple, make sure the most important information is prioritised and is seen first and don’t be afraid to streamline the design if required. If you need help to get your mobile website up and running contact WSI-eMarketing