Social media continues to expand and the mobile landscape is changing rapidly as a result. With more and more of us accessing sites whilst on the move using mobile devices, there’s a lot of potential new customers out there for businesses that get their mobile sites right. It’s no longer enough to just have a website, if you want to keep or even increase your customer base, you need a mobile website that’s quick and easy for the customer to use. Below are 4 tips that are essential for a successful mobile website.
1. Keep It Simple
Keeping your mobile site simple is essential to a good customer experience. When on the move, your customers prefer not to have to scroll horizontally or zoom in and out of pages like they have to on a normal website. Using fewer menus will make it easier to navigate and you may have to review your content to do this. You will need to decide what information is most important for your customer to see first. Use clear buttons that can be touched/tapped with a finger or thumb whilst on the move.
2. Prioritise Your Content
As said previously there’s a much higher chance that someone will be looking up your site when on the move, rather than sitting at a desk or at home (although that’s not always the case!). As a result, your content may need to be amended to make sure that the key elements are at the top of the page. For example, if you’re a restaurant, the first thing that you will probably want people to see when they search on their mobile is your location and your telephone number. If you’re a retail company with a number of branches, most important might be a store locater. Whatever the information is, the most important thing is that it’s visible immediately, without forcing the customer to go looking.
3. Use Images Sparingly
Mobile sites are often accessed using 3G connections, and sometime less in smaller towns and cities. The average user is likely to abandon a mobile site if it doesn’t load within 10 seconds, so use of large images or graphics that could slow the load time of the site needs to be carefully considered. There will of course be some instances where you may need an image, for example, your logo, or an advertising banner image, just remember to try and keep it simple.
4. Some Scrolling is OK
Some sites can’t escape the need to scroll vertically through pages, particularly retailers who may need to display product information. Vertical scrolling is OK on a mobile site as most people generally expect to touch or tap their screens and browse through content on sites until they see the thing they’re looking for or that catches their eye. Again the key thing is to keep these pages very simple, with easy to tap/touch links for further information.
So, in summary, when considering the content for your mobile website, keep it simple, make sure the most important information is prioritised and is seen first and don’t be afraid to streamline the design if required. If you need help to get your mobile website up and running contact WSI-eMarketing