Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.
Ashley Smith is Partner Development Manager at ReachLocal and she specialises in PPC & Display Advertising, Strategic Account Planning, Program Development.
Ashley joined a panel of expert speakers at the WSI Digital Summit held in Cheltenham and Gloucester in July of 2015. She joined speakers from WSI, Google, Bing, HubSpot and many more to discuss the world of digital marketing, it’s effect on business and how to harness it’s power to grow your business.
In 2015 we no longer ‘go online’ like we did 10 years ago. Now we live online. Tablets, Smartphones, Smartwatches and such devices give us the ability to be online everywhere all the time. Client interactions no longer only happen on your website, now they take place all over the web. Interactive discussions about your product or brand can be happening on forums or social media all the time. This means your potential customers are active 24/7 and you need to be ready to engage them every minute of every day. If you’re not there your competitors will be.
The mobile web continues to grow at a rapid pace. Internet connectivity is improving and smart phones are getting smarter, resulting in the massive growth of the mobile web.
Statistics show 90% of people who own a mobile have it with them 24 hours a day. Of those, 60% use mobile as their primary way of accessing the internet. Over 40% of email is opened on a mobile and 70% of people who have a mobile would give up alcohol before their phone!
But what does it mean for your business?
Here are 5 mobile trends you can take advantage of and jump ahead of your competitors.
And to add to this, Mashable suggested that 2013 will be ‘The year of responsive website design’. But such anticipation has not been matched- 45% of businesses still don’t even have a mobile site or app
The decision to have a mobile friendly website or a responsive website design can depend on whether you are a small business or a larger organisation and the type of business which you are in.