Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.
Ashley Smith is Partner Development Manager at ReachLocal and she specialises in PPC & Display Advertising, Strategic Account Planning, Program Development.
Ashley joined a panel of expert speakers at the WSI Digital Summit held in Cheltenham and Gloucester in July of 2015. She joined speakers from WSI, Google, Bing, HubSpot and many more to discuss the world of digital marketing, it’s effect on business and how to harness it’s power to grow your business.
In 2015 we no longer ‘go online’ like we did 10 years ago. Now we live online. Tablets, Smartphones, Smartwatches and such devices give us the ability to be online everywhere all the time. Client interactions no longer only happen on your website, now they take place all over the web. Interactive discussions about your product or brand can be happening on forums or social media all the time. This means your potential customers are active 24/7 and you need to be ready to engage them every minute of every day. If you’re not there your competitors will be.
The mobile web continues to grow at a rapid pace. Internet connectivity is improving and smart phones are getting smarter, resulting in the massive growth of the mobile web.
Statistics show 90% of people who own a mobile have it with them 24 hours a day. Of those, 60% use mobile as their primary way of accessing the internet. Over 40% of email is opened on a mobile and 70% of people who have a mobile would give up alcohol before their phone!
But what does it mean for your business?
Here are 5 mobile trends you can take advantage of and jump ahead of your competitors.
And to add to this, Mashable suggested that 2013 will be ‘The year of responsive website design’. But such anticipation has not been matched- 45% of businesses still don’t even have a mobile site or app
The decision to have a mobile friendly website or a responsive website design can depend on whether you are a small business or a larger organisation and the type of business which you are in.
Websites used to be viewed on desktop screens. Now, websites are viewed on desktops, laptops, tablets and smart phones.
Businesses, companies and even networking sites are finding that their websites, and their landing pages, are being viewed across multiple devices.
For one, Facebook is undergoing a mobile revolution with four out of five of the 24 million UK users, logging on to the networking site each day using a smartphone or tablet computer.
And the restaurant and food industry are embracing the mobile movement more than other business sectors. A survey carried out by DudaMobile, found that restaurants and food services make up 28% of the total percentage of small to medium-sized businesses.
Some marketers think that QR codes are just a passing fad and only time will tell. However, a properly used and displayed QR code can help businesses to increase sales and customer engagement in addition to allowing a business to gather important data.
The trick to enjoying these benefits is to put together a good marketing campaign that uses QR codes effectively and keep customers coming back again and again. When setting up a marketing campaign using QR codes keep the following tips in mind.
- Have a Clear Purpose
The key to success with QR codes is no different to any other marketing campaign – have clearly defined objectives. Whether you want to issue discount coupons, provide information or simply collect data knowing exactly what you want to achieve will help you determine where you need to use the QR codes.
- Give People a Reason to Scan
Scanning a QR code is quick and easy, but you have to give the customer a reason to scan. It is vital that a simple instruction is printed next to or underneath the code explaining why you should scan, for example “Scan this code to receive a free gift” The bigger the incentive, the more likely the customer will be to scan. However, make sure your statement/offer is truthful and valid, if not you will very quickly lose customer trust.
- Location is Critical
The decision of where to put your QR code is as important as what it has to offer. If the code is somewhere that is difficult to access or competing for attention with other things, then it is likely that less people will scan.
- Use Designer Codes
The standard black and white QR code will do the job, but a designer code may attract more customers. A code designed for your brand not only increases recognition but can also provide the user with a certain sense of security as it is clearly tied in to your brand.
- Send Customers to a Mobile Friendly Site
If the result of the user scanning to code is to be directed to a website make sure it is mobile friendly. One of the worst things you can do is send users to a website that not only looks poor on a mobile phone but is also not easy to navigate.
Using QR codes to engage with users via their mobile phones is well worth the effort, for rewarding existing customers and also attracting new ones. If you would like help to put together a mobile marketing campaign or strategy using QR codes, contact us on 01454 261111.