Brands have cottoned on to the importance of mobile, and are increasingly using text messages as a way to stay in constant contact with their customers. Whilst most welcome messages that remind them they need to go to the dentist or offer to save them money, no one wants to be spammed. You must ensure your texts don’t look like spam.
Despite this, spam messages are still a problem. More than 175,000 complaints about spam text messages and cold calls were made to the Information Commissioner’s Office (ICO) in 2014 alone. As a result, the ICO now has more powers than ever before, meaning those guilty of sending spam messages are far more likely to get prosecuted.
Millennials have gone from a minority interest’ demographic to a purchasing powerhouse. Generally defined as those aged 18-34 in 2015 this generation has some seriously unique attributes. They’ve grown up with the internet, they’re the most data saturated generation in the history of all human existence. Millennials are the generation that live online, that Google or Bing whenever they have a question and they’re the generation that are really giving Marketers headaches!
With 97% of text messages opened and read within 5 seconds of being received, SMS is by far the most powerful tool you have to target and reach your audience instantly. In addition response rates are incredible and can reach 40% if your campaign is successful. And to be successful with text messaging, the first step is to write the perfect SMS copy.
Here are our 7 tips to writing great SMS copy and making a success of your campaign.
Many of the problems associated with the effective running of a garage could be solved with the use of an effective, reliable and fast communication method. One of the main problems that could be sidestepped through the use of such a service would be missed appointments and bookings; ensuring that the time of mechanics is best spent during the course of a working day, rather than spent waiting for a customer that is never going to arrive.