Digital advertising is the quickest way to get your business found online. Whether you have a physical shop or an online business, if you don’t appear in people’s search results, they won’t know where to find you. People may even be driving past you to get to a competitor that has shown up in their search results.
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business, but which online advertising strategy should you use and when? The following tips will help you work it out.
As we moved into 2016 Facebook announced and rolled out 2 big new features and overhauled an old one. You can’t have missed the new Facebook Reactions! Facebook is serving nearly 1.5 billion people worldwide, though it seems an unassailable monolith in the world of Social Networks it’s creators know that updates and changes are key to keeping users engaged and loyal. Along with constant evolution and incremental changes to the platform there is another core part of Facebook’s longevity strategy. Facebook is trying to consolidate vast amounts of media and be the channel through which many different every-day internet tasks are carried out. Continue reading →
Brands have cottoned on to the importance of mobile, and are increasingly using text messages as a way to stay in constant contact with their customers. Whilst most welcome messages that remind them they need to go to the dentist or offer to save them money, no one wants to be spammed. You must ensure your texts don’t look like spam.
Despite this, spam messages are still a problem. More than 175,000 complaints about spam text messages and cold calls were made to the Information Commissioner’s Office (ICO) in 2014 alone. As a result, the ICO now has more powers than ever before, meaning those guilty of sending spam messages are far more likely to get prosecuted.