5 Marketing Strategy Tips For Small Businesses

Marketing Strategy

There is a so much information on the internet aimed at start-ups and small businesses including marketing strategy advice. Looking beyond those guides promising you the world for a few measly pounds, there isn’t just one right solution. Unless you are the one in a million lucky businesses with the ‘perfect product’, at the perfect time and in the right place, you need a sound marketing strategy.

Start-ups and small businesses survive and thrive across many industries and we’ve worked with several ourselves. At the same time, there are some that unfortunately fail to find the right business model that can generate returns on a regular basis. Two of the biggest stumbling blocks for SMEs and start-ups centre around marketing where there is either too much or too little of it!

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Digital Marketing and Technology Firsts Shaping Future Innovations

digital marketing

Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future innovations. These digital marketing and technology trends, so to speak, could have great implications for many years to come. We’ve identified a few that are most likely going to impact the market in the next 5 to 10 years. Continue reading

‘Push’ and ‘Pull’ marketing- 5 tips on how to make them work together

5 StepsThere are two types of marketing- push and pull- and depending on what business you are in, the type of marketing collateral may differ, but the objective is very much the same.

If you are sending out brochures, direct mail or email, then you are promoting to sell products/ services to retailers, wholesalers and, indeed, prospects. This is ‘push’ marketing.

Designed specifically to build demand and generate business for your products and services, ‘pull’ marketing targets prospects. With any luck, those prospects will come full circle and become a paying customer.

But when push comes to pull, how can we make them work together?
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